Summary
For its second virtual happy hour event, the Council brought the process described in its
White Paper to life by focusing on one of the most highly-recognized creative campaigns of 2020 -- the Grand Ogilvy-winning, “Not A Gun.” The campaign highlighted an issue that garnered unprecedented attention in the past year -- violence by police officers against unarmed African Americans.
For this event, Council Co-Chair Mark Truss and Ann Green, a member of the Council and Ogilvy Grand Jury judge, interviewed key players in the creation of that campaign from Goodby, Silverstein and Partners -- strategists Madison Cameron and Matt McNamara, researcher Nancy Parrott, creative executives Rony Castor and Anthony O’Neill -- and the CEO of the client organization (Courageous Conversations), Glenn Singleton. Their conversation was engaging, inspiring, and insightful about the way the campaign came together, the way the team came together, and the research that supported it all.
