ARF Women in Analytics: Mentorship Program 2025
AUGUST 7 @ 12:00 PM – 1:00 PM EDT | Virtual Event
(For Mentors/Mentees who signed up for the mentorship program)

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12:00-12:10pm
Opening Remarks
Helpful suggestions and guidelines for Mentors/Mentees moving forward.
Kristin Ace – Director of New Business and Membership, ARF
ARF Women in Analytics Co-Lead

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12:10-12:20pm
How the Matches for the Mentors/Mentees were Determined
Tracy Adams, Ph.D. – Senior Director, Research & Insights, ARF

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12:20-12:50pm
Panel Discussion: Tips for a Successful Mentor/Mentee Relationship
Hear from these pairs of Mentors/Mentees from the 2024 Mentorship program:

Lucy Garate-Barros – Sr. Research Manager, Xbox & Gaming – Microsoft (Mentor)
Elissa Ha – Content Lead, CreativeX (Mentee)

Sarah Ryan – Senior Director of Research and Insights, Everyday Health Group (Mentor)
Marisa Lucht – Principal Analytical Consultant, Google (Mentee)

Divya Singla – VP – Data Analytics, IPG Mediabrands (Mentor)
Alexandra (Ally) Weitzman – Associate Manager, GSK Marketing Commercial Development Program (Mentee)

Panel Moderator:  Lindsey Woodland, Ph.D. – SVP, Client Data Science, iSpot

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12:50-1:00pm
Closing Remarks
Kristin Ace – Director of New Business and Membership, ARF
ARF Women in Analytics Co-Lead