Gaming and livestreaming increasingly offer people of diverse backgrounds and identities a place to be themselves, build authentic communities, and have fun. According to a recent Twitch Ads survey, 88% of diverse gamers believe representation in gaming and livestreaming has improved in recent years. Nine in 10 diverse gamers consider the pastime to be a critical source of joy and connection.

However, there is more work to be done. Nearly two-thirds of diverse gamers said they still consider themselves underrepresented in gaming and livestreaming. What role can advertisers play in making gaming and livestreaming even more inclusive?

Join us on September 13th at 12:00pm EDT as experts discuss four key experiences diverse communities in gaming are facing today and share how brands who invest in livestreaming can make a meaningful impact.

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12:00 – 12:05pm
Welcome
Kristin Ace — Director of New Business and Membership, ARF

12:05 – 12:30pm
Exploring Diversity in Gaming and Livestreaming: Findings From Latest Research
With an audience of over 3 billion, gaming has emerged at the forefront of entertainment. In addition to being fun, gaming helps people develop criticial skills, manage stress, and forge communities. The benefits of gaming are especially important for members of diverse communities. Discover what gaming means to diverse gamers, what challenges they face, and what they hope to see in the future—and how companies, services, and advertisers can help make this future a reality.
Allison McDuffee — Director, Insights & Measurement – Americas, Twitch
Lauren Ingerman — Manager, Insights & Measurement, Primary Research – Americas, Twitch

12:30 – 12:55pm
Panel Discussion: Gaming, Advertising, and Inclusivity
A panel of experts will share insights from their experiences on championing diversity, equity, and inclusion across the industry; engaging diverse audiences authentically; and building relationships with gaming and livestreaming communities.
Davianne Harris — Chief Client Officer, Head of Equitable Futures Practice, sparks & honey
Ronald Méndez — Managing Partner, Multicultural Lead, MediaCom U.S.
Victor Lu — Brand Partnership Studio Lead, Americas, Twitch
Moderator: Allison McDuffee — Director, Insights & Measurement – Americas, Twitch

12:55 – 1:00pm
Closing Remarks
Kristin Ace — Director of New Business and Membership, ARF