Nora works on TikTok's Marketing Science team leading research surrounding Creatives, Creators, and Culture to help advertisers drive the most impact on TikTok. Prior to TikTok, Nora worked agency side at Wavemaker, vendor side at Samba, and publisher side at Hulu and Discovery. She leverages her experience on different sides of the business to partner with key stakeholders and answer business questions to drive media KPIs and business outcomes.