ARF David Ogilvy Awards 2024

About

The ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising.

The awards pay tribute to the late David Ogilvy, known as the “father of advertising,” and founder of the Ogilvy agency. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective creative.

In a world where it is harder to get consumer attention and conversion, marketers seek creative that is grounded in strong insights. A spark of inspiration also contributes to great advertising – powerful creative doesn’t originate from data alone. This is where the ARF David Ogilvy Awards shine—in highlighting the art and science of great creative.

Command industry attention, honor your team and enter now to join an illustrious group of past winners, including Samsung, ESPN, PepsiCo, J.M. Smucker Co., TikTok, GS&P, VML, Google, Ipsos, and more

Congratulations 2024 ARF David Ogilvy Award Winners!

HOW TO ENTER

CALL FOR ENTRIES IS OPEN!

Enter your work today to win. Please email Registration@thearf.org to enter a submission.

Follow these steps to enter your campaign:

Login to your MyARF account (or create an account).
Enter the number of campaigns you plan to submit.
Submit payment.
Access the portal.
Complete the digital entry application, including:
Written Explanation
Data Survey
One-three ads/creative elements
Creative frame/image
Affiliated Companies
Team Credits
Points of Contact
Application Agreement – Terms and Conditions

The application process for the 2024 Awards relies on a combination of structured and open-ended questions. All answers will be provided to the jury, which ensures consistency among the information collected about each campaign.

More details on what the application requires can be found in our entry kit.

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GENERAL ELIGIBILITY

All campaigns must have aired or been active at any point during January 2022-March 2024.
Both U.S. and international campaigns are eligible to enter.
Only entries submitted through our online portal will be considered—we cannot accept entries via email.
Above all, we are looking for insights that led to the success of specific advertising campaigns. If there is no specific advertising campaign affiliated with your entry, it is not eligible for an ARF David Ogilvy Award.

See more eligibility requirements in the entry kit and review our FAQs.

ADDITIONAL RESOURCES

Improve your chance of winning an ARF David Ogilvy Award! Access entry materials, checklist, best practices, sample cases and important information.

Entry Kit written explanation template FAQs Sample Cases Tips

WHO SHOULD ENTER

We accept U.S. and international entries from all organizations that promote research and insights-based creative – research companies, agencies, marketers and media companies, consultants and more! (In short, anyone can enter as long as you meet the entry criteria).

Every entry should involve a specific advertising campaign. More details and further criteria can be found in the 2024 entry kit.

WHY ENTER

Winning an award allows you to:

Strengthen your client relationship and share a collaborative effort to showcase their product, service, or purpose at the highest level. This is the perfect opportunity to celebrate together, among other industry colleagues.
Generate new business and draw industry attention, proof of your solid commitment to successful, data-driven work.
Join an illustrious group of past recipients including Samsung, Intel, PepsiCo, Google, VML and more. Winning an award is an easy way to position your organization as a trailblazer in research-led advertising.
Shine a spotlight on your talented teammates whose data and research efforts lead to creative success!
Gain press and media coverage plus continued exposure on the ARF website.

2024 ENTRY Materials

Please email Registration@thearf.org to enter a submission.

WRITTEN EXPLANATION

Please email Registration@thearf.org to enter a submission

ENTRY KIT

REGISTER NOW

The Awards will be featured after the ARF’s Creative Effectiveness conference which includes a full day of content, closing with the Awards dinner and reception. This two-part event will take place on September 26, 10am-9pm at Tribeca Rooftop. Learn more about the event, including agenda and speakers here.

IMPORTANT DATES

March 7 – Entry Period Opens
June 11 – Entry Period Closes
June-July – Jury Review
August – Finalists Announced
September 26 – Creative Effectiveness conference and Awards Ceremony at Tribeca Rooftop in NYC.

SAMPLE CATEGORY WITH ICON

Juries

The ARF hand selects top researchers, marketers, creatives and consumer insights experts to serve on the Category Jury and prestigious Grand Ogilvy Award Jury.

Scoring is completed in three main rounds — a preliminary round of scoring by the Category Jury to determine the Gold, Silver and Bronze winners, followed by two Grand Jury meetings to select the Grand Ogilvy Award Winner.

2024 jury coming soon!

– https://thearf.org/arf-events/2023-ogilvy-awards-juries/

PAST WINNERS

The ARF celebrates David Ogilvy’s forward-thinking belief in the power of research behind effective advertising by honoring our past winners. These campaigns, and the teams behind them, brilliantly utilized data-driven consumer insights to creative inception with significant impact.

EXPECT SOMETHING MORE … AAA/ACG
Entrant Company: Digitas