Big Data and Converging TV — What Role Can Deterministic Panels Play in Unlocking Opportunity?
JANUARY 26 @ 12:00 PM – 1:00 PM EST
Speaker Bios
Jane Clarke
CEO, Managing Director
CIMM
As the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), Jane is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is an R&D coalition of companies in the TV/premium video ecosystem. It was formed to spur innovation and collaboration in cross-platform media measurement and bringing more granular measurement to TV. CIMM has launched game-changing proof-of-concept Pilot Tests for cross-media measurement technology with innovative vendors, and created breakthrough whitepapers on return path data, data enrichment, cross-device and cross-channel identity measurement, and advances in cross-channel and TV attribution measurement.
Current CIMM initiatives range from a study to unpack data inputs into TV Attribution, as well as a Whitepaper on Best Practices in Combining Smart TV and STB Data. Additionally, we are working on designs for TV Data interoperability and ID resolution, as well as creating standardized formats for Ad Names (using Ad-ID), metadata and file formats.
Jane has more than 40 years’ experience in the media industry collecting and analyzing strategic insights into global consumers for Time Warner, Children’s TV Workshop and National Geographic. Most recently, she was Vice President of Insights and Innovation at Time Warner Global Media Group where her work fueled marketing solutions across television, online, mobile and print. She is on the Board of the Advertising Research Foundation and I-COM Global, and has received numerous industry awards.
Pete Doe
Chief Research Officer
Xandr
Pete Doe is Chief Research Officer at Xandr, based in New York City. He has decades of experience in market research, audience measurement and statistical modeling techniques.
In his current role he has responsibility for the integrity of data and algorithms in Xandr’s TV Platform, with the objective of making TV advertising more data-driven and effective. He founded and chairs the Advanced Targets Standards Group, a group of media owners and agencies created to define standards for advanced audience buying and selling. He is also a member of the ARF Research Leadership Committee and the ARF Analytics Council.
Prior to Xandr, Pete was Chief Research Officer at clypd for 4 years, before its acquisition by Xandr. From 2004-2015 he was at Nielsen where he was a primary architect of Nielsen’s data integration products and contributed to patented innovations in Set Top Box measurement, Digital and Outdoor Advertising Research.
Before moving to the United States, Pete was a board director at RSMB TV Research in the UK, where he worked primarily on the BARB TV audience measurement currency as well as data fusion projects. He started his career at NOP Market Research in London.
Pete is a graduate of King’s College, London University.
Paul Donato
Chief Research Officer
ARF
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.
Mainak Mazumdar
Chief Data and Research Officer
Nielsen
Mainak is a data science executive with 20+ years of experience in consumer, media, and marketing tech. As the Chief Data and Research Officer of Nielsen, Mainak leads data science, identity solutions, and AI initiatives. He is responsible for product development. Mainak is passionate about scaling businesses with AI, developing talent, and delivering results. Prior to Nielsen, Mainak held data science leadership roles with GfK, Simulmedia, and Google (DoubleClick).
Mainak completed his M.A and doctoral studies from Brown University. A TED Speaker on data and AI, he was the founding member of the General Assembly’s Data Science Standard Board and a steering committee member of the University of Chicago Booth Business School’s Kilts Center of Marketing.