2023 AudiencexScience Speaker Bios
Kelly Abcarian
EVP, Measurement & Impact, Advertising & Partnerships
NBCUniversal
Kelly Abcarian is EVP, Measurement & Impact, Advertising & Partnerships at NBCUniversal, where she spearheads the company’s rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal’s One Platform. Additionally, she oversees the company’s attribution and ROI capabilities including Total Investment Impact (TII), which focuses on measuring and delivering what matters most to advertisers. Prior to joining NBCUniversal, she most recently served as GM of Nielsen’s Advanced Video Advertising Group and prior to that, Kelly led Nielsen’s global audience measurement product portfolio.
Pedro Almeida is the CEO of MindProber.
Bio coming soon!
Dan Aversano
SVP, Data, Analytics & Advanced Advertising
TelevisaUnivision
Dan Aversano is Senior Vice President of Data, Analytics and Advanced Advertising at Televisa Univision, the world’s leading Spanish-language media and content company. In this role, Aversano is responsible for accelerating the company’s ability to leverage data and insights to develop advanced, cross-platform advertising capabilities for clients. Since joining TelevisaUnivision in 2021, Aversano has driven critical initiatives to enhance the company’s suite of advanced advertising solutions, including launching new audience targeting solutions and driving cross-platform partnerships that enable marketers to optimize their reach and impact among the fast-growing U.S. Hispanic audience. A fierce advocate for representation, Aversano was integral to the launch of TelevisaUnivision’s proprietary U.S. Hispanic household data graph, a critical advancement in solving for the data inequities that have been holding the industry back from accurate and representative measurement of diverse audiences. Prior to joining TelevisaUnivision, Aversano spent nine years at Warner Media where he held various roles across the company’s sales and research teams, most recently as Senior Vice President of Ad Innovation and Programmatic Solutions for the Ignite Division. While at Warner Media, Aversano led its audience targeting solutions and advanced advertising sales team and was essential in the formation of OpenAP in 2019.Aversano was honored as one of Broadcasting & Cable’s Next Wave of Leaders in 2017, as well as “18Under 34” in 2015. He also helped lead the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and by the ANA in 2016 for outstanding achievement in the category of Analytics Science. He was also recently named to Adweek’s first Media week Council, an assembly of the industry’s foremost media and marketing executives whose mission is to amplify best practices and forward-thinking methods for the media-buying space. Aversano currently sits on the boards of the NYC/Long Island chapter of the JDRF and the Center for Marketing & Consumer Insights (CMCI) at Villanova University. Based in New York, Aversano holds a Bachelor of Science degree in finance and marketing from Villanova University.
Jeff Bander
President
eye square
Jeff Bander is the President of eye square, a global leader in human experience technology. Jeff has been a leader of innovation in Market Research for 20 years, helping companies in over 60 countries better understand their customers. He was instrumental in Neurofocus’s purchase by Nielsen in 2011. Jeff then helped launch Sticky, the world’s first webcam eye-tracking company based in Sweden, from his basement in Brooklyn. Jeff has won numerous awards, including being named the recipient of the ARF (Advertising Research Federation) Great Mind Award and the Next Gen Market Research Disruptive Innovation Award.
Jackson Bazley
Executive Vice President
ANA
Jackson Bazley is an Executive Vice President at ANA where he leads the Measurement for Marketers and Data & Analytics practices and is responsible for ANA’s Cross-Media Measurement Initiative. Jackson joined ANA after 27 years with Ernst & Young, where he worked extensively across the media landscape in both audience measurement and advertising-centric evaluation and measurement.
Aarti Bhaskaran
Ad Research and Insights, Global Lead
Snap Inc.
Aarti Bhaskaran is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads the Global Ad Research & Insights team at Snap Inc. In her role, she leads a team with a mission to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence and be a voice of Snapchat at industry forums and conferences. Aarti’s career has taken her across the globe. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada, where she launched Canada-specific solutions to measure media performance. She moved to Canada from Singapore where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and other global clients.
Mike Bloxham
EVP, Global Media & Entertainment
Magid
Mike Bloxham is EVP, Global Media & Entertainment at Magid where he works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms. Mike has worked in media and tech research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioral research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors. Previously, Mike led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.
Andy Brown
CEO
The Attention Council
Andy Brown is CEO of The Attention Council.
Bio coming soon!
Charles Buchwalter
Membership Innovation
Samsung Ads
Charles Buchwalter Membership Innovation of Samsung Ads.
Bio coming soon!
Artie Bulgrin
Media Research Consultant
Artie Bulgrin is a senior media research executive and industry leader with 40 years of experience. Artie is the former research chief at ESPN where he built a highly respected team and was responsible for all research and analytics related to media audiences, ad sales, distribution, marketing & advertising performance, consumer insights, and brand strategy. He also developed a reputation as an innovator in cross-platform media measurement and lab-based advertising research. As an industry thought leader, Artie has been a frequent public speaker on stages around the world and has been active in key organizations such as the Advertising Research Foundation, the Media Ratings Council, the Coalition for Innovative Media Measurement, the Ehrenberg-Bass Marketing Science Institute and the Council for Research Excellence. He is the most recent winner of the ARF’s prestigious Erwin Ephron Demystification Award.
Daniel Bulgrin
Director, Research Operations & Insights
MediaScience
Daniel Bulgrin is the Director, Research Operations & Insights of MediaScience. Daniel oversees operations and development of MediaScience’s lab network – ensuring cutting edge methods and procedures. Daniel also plays a key role in servicing clients, insights reporting, and product development. Prior to joining MediaScience in early 2018, Daniel spent five years at the Advertising Research Foundation – where he worked closely with members who were engaged in event sponsorships and ARF’s research initiatives. Daniel grew up 20 miles outside of New York City in Long Island – and currently lives in Astoria, Queens with his wife Marina and dog Stella. He enjoys golfing in the summer, skiing in the winter, and the occasional roller coaster ride. Like his father, Daniel also suffers from being a Mets fan.
Idil Cakim
SVP, Research and Insights
Audacy
Idil Cakim is the Senior Vice President, Research and Insights of Audacy. In this capacity, Idil leads the company’s business to business strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies. She has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. Prior to joining Audacy (then Entercom) in 2020, she served as Vice President of Media Analytics Consulting for Nielsen, where she led custom media analytics projects for advertisers across various sectors. Idil is the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley),” as well as numerous industry briefs and articles on digital communications. She has also served as a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews. She also serves on the Ad Council’s Research Committee and is a member of the World Future Society.
Colin Campbell
Associate Professor of Marketing
University of San Diego’s Knauss School of Business
Colin Campbell, Ph.D. is associate professor of marketing at University of San Diego’s Knauss School of Business. Colin is known in both industry and academic circles for his extensive work in social-media advertising, social-media marketing, video advertising, influencer and native advertising, subversive collectives and consumer psychology. A recipient of the JAR Best Reviewer award, Colin most recently served as one of John Ford’s associate editors. He won the Knauss School’s High Impact Research Award 2021–2022 and Best Article 2020 at Business Horizons.
Tony Cardinale
SVP, Data Science
Magid
Tony Cardinale leads the Data Science practice at Magid, where his team creates new tools, advanced metrics, and strategic frameworks to help guide better decisions and business outcomes for Magid clients. As Senior Vice President, Data Science, in Global Media & Entertainment at Magid, Tony is responsible for bringing new skills and analytics to complex business questions from our clients, particularly skills such as predictive analytics, and statistical modeling, enabled by the scads of first party data now available in our increasingly DTC world.
Tony brings deep media experience to his role at Magid, with a career that has included 14 years at NBCU, most recently serving as Executive Vice President, Strategy & Insights, NBCU Corporate.
He also has entrepreneurial expertise through his previous work as Founder of Samla Media, a producer of educational preschool content, and most recently his own research firm, American Insight and Strategy.
Tony holds a Bachelor of Arts degree in American History from State University of New York at Albany, and an MA in Television & Film Studies from Northwestern University. He is based in New York.
Josh Chasin
Chief Measurability Officer
VideoAmp
Josh Chasin is Chief Measurability Officer, VideoAmp. In this role, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.
LaToya Christian
Managing Partner
GroupM
LaToya Christian is a Managing Partner at GroupM in New York. As a conscious marketer, she infuses culture into the area of data analytics and strategy to tell rich, impactful brand and consumer stories. In her role she leads a team of marketers that spearhead special projects, build insights led marketing and media strategies and implement best in class measurement methods. She currently manages client relationships across multiple categories, including Tech, Retail and Entertainment. She holds a bachelor’s degree from Hampton University and a Master of Science Degree in Integrated Marketing from New York University with a specialization in Brand & Digital Marketing.
Heather Coghill
Vice President of Audience
Warner Bros. Discovery
Heather Coghill is the Vice President of Audience at Warner Bros. Discovery. In this role, she drives the creation of data-driven, insightful narratives to support ad sales and creates actionable reports to educate internal and external stakeholders. Heather has 15 years of experience overseeing strategic audience research. Prior to joining WBD, Heather spent 4 years leading the audience insights team at Effectv, the advertising sales division of Comcast Cable. At Effectv, Heather developed thought leadership around Comcast’s first party data, including the conception and launch of their ongoing TV Viewership Report, a public update on the state of viewing in Comcast households. Prior to joining Effectv, Heather spent nearly 10 years at ESPN overseeing research on specific audience segments including Gen Z, Millennials, women, and multicultural audiences. In 2021, Heather was selected as one of Cynopsis Media’s Top Women in Media, in the Data & Research Trendsetters category. Heather graduated from Boston College with a Bachelor of Science in Finance and Communications. She resides in West Hartford, Connecticut with her family.
Ben Cunningham
Director, Ad Experience Measurement in the Advertising and Partnerships division
NBCUniversal
Ben Cunningham currently serves as Director, Ad Experience Measurement in the Advertising and Partnerships division at NBCUniversal. In this role, Ben works to design ad policy and conducts product experimentation to pressure test changes and improvements made to Peacock and One Platform’s ad experience. Additionally, he helps lead NBCU’s creative testing and measurement strategy to help advertisers make smarter creative and design decisions across NBCU portfolio properties.
Sean Cunningham
President & CEO
VAB
Sean Cunningham is the President & CEO of VAB. Sean Cunningham leads VAB, U.S. marketer’s foremost industry source for insights-driven video research and intelligence. With deep ad agency experience as a senior-level strategic advisor on all media formats, Sean is passionate about championing marketers’ quest to maximize outcomes, solve business challenges, build high-value brands and drive overall sales and profitability. VAB’s continual evolution reflects his belief in the perpetual drive to reinvent a successful company as a pillar advantage for marketers. Known for his ability to deeply immerse himself in a brand’s business, Sean has considerable experience in many of the largest consumer product verticals including automotive, technology, consumer electronics, consumer product goods, among others. Previously, Sean held the top executive positions at multiple leading U.S. media and ad agencies in New York and Toronto, including Universal McCann, where he was integral in driving a period of unprecedented new business growth.
Greg Dale is an accomplished executive with a wide breadth of functional expertise, and a proven track record of driving innovation and growth at data and analytics businesses. Greg was part of the Comscore team from 1999 to 2016, and rejoined Comscore through the 2021 acquisition of the social media measurement company, Shareablee, where he also served as Chief Operating Officer. Prior to Shareablee, Greg served as COO for Persado (an AI Based Marketing Content Platform), he focused on enabling scale by driving a product migration from manual operations requiring a full-service model to a client facing portal. He also developed a learning culture at Persado to foster internal product knowledge as well as understanding the ecosystem it operates in which is key to AI based product adoption. Greg was a founding member of Comscore where he played a critical role in the creation of their core syndicated products and led them through their high growth period as they scaled from startup through their IPO. Throughout his career at Comscore, spanning 3 to 1,000+ employees, Greg created a culture of innovation producing industry-first products and services in multiple areas such as search, video, advertising, and mobile measurement. Greg began his history of working with data and analytic firms at Information Resources, Inc., one of the early pioneers in using big data to drive CPG research and analytics. He is a graduate of Purdue University.
Megan Daniels
SVP, Product
Market Cast
Megan Daniels is MarketCast’s SVP of Product for its Advertising Solutions portfolio where she works with the company’s top brand and media clients to develop solutions to measure and optimize their advertising campaigns. Megan is currently leading MarketCast’s product innovation efforts for its new cross-platform Brand Effect product that promises to transform how advertising resonance is measured across all media. Prior to joining MarketCast, Megan was VP of Ad Solutions research at Phoenix Marketing International.
Tina Daniels
Managing Director, Agency & Brand Measurement Analytics
Google
Tina Daniels is Managing Director, Agency & Brand Measurement Analytics at Google. Tina Daniels serves as Google’s Managing Director of Agency & Brand Measurement Analytics, leading marketing analytics sales teams responsible for measuring brand and performance advertising impact for Google and YouTube’s largest agencies and clients. Tina was previously Director of Agency Business Development at Google. Prior to joining the sales team, Tina ran Google’s Advertising Platform and Publisher Marketing team responsible for industry marketing of Google’s adtech, programmatic and mobile solutions. Before joining Google, Tina was the Chief Revenue Officer at Syncapse, leading their sales, account management and service teams advising many global consumer brands on their social media and marketing strategies. Her previous roles as a Director in Microsoft’s global advertising sales group and as Vice President, Global Client Development at Avenue A|Razorfish have given her unique experience managing large-scale client relationships and driving digital marketing strategies across a wide variety of advertiser verticals. She is a graduate of Harvard Business School and Claremont McKenna College. After college, Tina earned a CPA while working in the audit division of Arthur Andersen and worked as a corporate finance analyst in the investment banking division of Oppenheimer Companies. She serves as President of the board of the Women’s Prison Association and Home, the oldest social services agency in NYC. She is a member of Memorial Sloan Kettering Cancer Center’s Cycle for Survival Founders’ Circle, and the Kravis Leadership Institute Advisory Board. Additionally, Tina serves on the board of trustees at the Advertising Research Foundation and Claremont McKenna College.
Lloyd Darbonne
Sr. Director – Research, Insights & Strategy
Fox Corporation
Lloyd Darbonne is a media research professional with 20+ years of rich and varied experience with data analytics, audience forecasting and storytelling. He began his career in radio, and for the last 15+ years has worked in premium, cross-screen TV on a wide range of research projects, including automating audience forecasting via machine learning in collaboration with Nielsen, and a this long-term ROAS research series with Bill Harvey. Lloyd holds a master’s in economics with a concentration in econometrics and data mining from NYU.
Souptik Datta
Sr. Director – Analytics
GroupM
Souptik Datta is a Senior Director of Analytics at GroupM Data and Analytics Services, specializing in application of data science in omni-channel performance marketing. He is an industry veteran with 15+ years of experience in analytics solution building with application in ad-tech, marketing analytics, search and recommendation system. He has extensive knowledge of data cleanrooms, privacy-safe marketing practice, machine learning algorithms, natural language processing and predictive analytics. Souptik holds a PhD in Computer Science from University of Maryland, made significant contributions to algorithms for distributed data processing, authored one of the most cited papers in data privacy awarded ‘10-year Highest Impact Paper’ by IEEE. He has been granted multiple patents on data privacy and entity resolution.
Danielle DeLauro
EVP
VAB
Danielle DeLauro serves as VAB’s executive vice president and works directly with the CEO to determine VAB’s strategic vision and set the internal agenda and direction for all departments within the organization. Danielle led the 30-year-old VAB (formerly the Cable Advertising Bureau or CAB) through a comprehensive transformation, internally and externally. She set the tone for the trade and advocacy organization’s evolution into a marketer-first, insights organization that inspires companies to reimagine their media strategies for the modern digital and videocentric world. Prior to joining VAB, she spent her career at advertising agencies developing integrated media strategies for a range of high-profile brands such as Lowe’s Home Improvement, Marriott International, Nestle Waters North America, Mars Inc., The Coca-Cola Company, Proctor & Gamble and Universal Pictures, among others. Her work with CMOs and brand managers provides DeLauro with a unique perspective into how marketers think, the challenges they face and a strong understanding of how a brand is built. Her agency experience directly influences VAB’s work and overall philosophy of examining industry topics through a marketer’s lens. Danielle was named one of Cynopsis’ Top Women in Media for 2020 and has previously been recognized among Advertising Age’s 40 Under 40. She frequently speaks at industry conferences on a wide range of topics, such as advances in data and media measurement, as well as the current video landscape and future trends and innovations.
Pete Doe
Chief Research Officer
Nielsen
Pete Doe is Chief Research Officer at Nielsen. He has decades of experience in market research, audience measurement, big data and statistical modeling techniques. In his current role he leads Nielsen’s Data Science Organization, overseeing the development of audience measurement methodologies across video, digital and audio globally. This is his second stint at Nielsen: between 2004-2015 he was a primary architect of Nielsen’s data integration products and contributed to patented innovations in Set Top Box measurement, Digital and Outdoor Advertising Research. Between 2015-2022, Pete was Chief Research Officer at clypd, an advanced TV platform start-up acquired by Xandr in 2019, which in turn was acquired by Microsoft in 2022. Before moving to the United States, Pete was a board director at RSMB TV Research in the UK, where he worked primarily on the BARB TV audience measurement currency as well as data fusion projects. He started his career at NOP Market Research in London. Pete is a graduate of King’s College, London University.
Paul Donato
Chief Research Officer
ARF
Paul Donato is the Chief Research Officer of the ARF. Paul joined the ARF as Chief Research Officer in October 2017. He is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He currently sits on the Future State Committee of the National Air and Space Museum.
Justin Evans
Global Head of Analytics & Insights
Samsung Ads
Justin Evans is the Global Head of Analytics & Insights for Samsung Ads. At Samsung, Justin has built an award-winning team that supports rapid growth on five continents. His teams have launched multiple solutions for insights, targeting, and measurement, including “The Streaming Index,” “Rule of 40,” and “Behind the Screens,” as well as countless custom deep dives into proprietary TV data to help Fortune 100 advertisers tackle bespoke challenges. Justin is a frequent conference speaker and regularly contributes insights to industry publications.
Previously, Justin was Vice President of Data Strategy at Comcast Spotlight (now Effectv), where he supported a $2.5 billion local advertising business with responsibilities spanning analytics, data partnerships, product management, and ad sales research. In addition, Justin has held positions at Collective, serving as EVP of Enterprise and Chief Strategy Officer, as well as SVP of Advertising Solutions at The Nielsen Company, where he spearheaded the company’s “Reach, Resonance, and Reaction” solutions.
Justin received a Master of Business Administration degree from NYU Stern and a Bachelor of Arts degree from Columbia University
Colleen Fahey Rush
EVP & CRO
Paramount
Colleen Fahey Rush is Executive Vice President and Chief Research Officer at Paramount. Rush oversees the research, insights and analytics functions across Paramount’s leading portfolio of streaming, broadcast, entertainment, news and sports brands. She is also responsible for the corporate research function including data collection and analysis spanning the company’s business portfolio to support strategic priorities.
Rush leads research and insights across content, streaming, marketing, brand strategy, trend forecasting, digital and social to inform decision making, drive strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built the company’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She continues to play an instrumental role in the industry advocating for the improvement of linear, digital and multiplatform media measurement and analytics in order to manage and aggregate data across all of Paramount’s media and digital properties.
Rush most recently served as Executive Vice President and Chief Research Officer of ViacomCBS. Her previous roles also include Executive Vice President of Strategic Insights & Research and Senior Vice President, Research & Insights for VH1, CMT and Logo.
Rush is on the Board of Trustees at the Advertising Research Foundation (ARF), on the Advisory Board of Civic Science, and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.
She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.
Mike Fisher
Executive Director
GroupM
Mike Fisher is the Executive Director, Investment Innovation of GroupM. Mike leads the newly created team Investment Innovation within GroupM, responsible for working closely with clients, partners, and key stakeholder practices (strategy, planning, activation and research/analytics) to provide ongoing leadership in critical innovation areas including advanced TV, cross-channel integrations, new ad formats and models, and measurement and research capabilities. Mike has helped push clients across GroupM to test and scale new Advanced TV solutions across linear, addressable, and streaming channels. He has also been instrumental in creating and leading new offerings between GroupM and various industry-leading companies, including iSpot, OpenAP, and more. Mike continues to push forward best-in-class advanced TV solutions, partnerships, and innovative ways to reach viewers across premium video solutions and is a veteran of the Advanced TV speaking circuit and a NYC TV Week 40 under 40 honoree.
Sergey Fogelson
Head of Data Science
TelevisaUnivision
Sergey Fogelson is the Head of Data Science of TelevisaUnivision. As Head of Data Science at Univision, Sergey manages a team of data scientists that build products for personalization and engagement across Univision’s digital ecosystem. Prior to Univision, Sergey built cross-platform measurement products at Paramount Global. Before he was a media nerd, Sergey automated back-office processes using machine learning for clients in the financial industry, and worked at cybersecurity and digital advertising startups. Sergey also enjoys sharing and communicating what limited knowledge he has by teaching data science and machine learning courses at several bootcamps/hacker academies/universities. He obtained his Ph.D. in Cognitive Neuroscience at Dartmouth College.
Mike Follett
Managing Director
Lumen Research
Mike Follett is Managing Director of Lumen Research, the leading attention technology company. Mike started his career in advertising, before founding Lumen in 2013. Lumen now provides data to assess the actual attentional impact of all forms of media from digital and mobile to OOH and TV.
Colleen Funkey
VP, Consumer Insights
Estee Lauder Companies
Colleen Funkey is the VP, Consumer Insights of The Estée Lauder Companies. Colleen Funkey began her career studying psychology at Rhodes University in South Africa. With a passion for people and understanding what drives them and why, she is curious, asks lots of questions and likes to learn something new every day. From marketing Colgate toothpaste in South Africa, to launching her own beauty care range ‘Imbali’, then unlocking insights to guide the marketing of Anheuser-Busch’s iconic beer brands and now in her role at the Estée Lauder Companies, Colleen seeks to understand the ‘why’ behind the ‘what’ in order to design brand strategies and business solutions that connect in a relevant, credible and ownable way. Great brands are built when we make meaningful connections with people, that’s why the consumer is always at the center of everything we do #consumerobsessed.
Nicole Gileadi
Product Lead
Google
Nicole Gileadi is Global Product Lead at Google.
Bio coming soon!
Harvey Goldhersz
Executive Vice President, Product
Circana
Harvey Goldhersz, an executive with extensive data, analytics, and management experience, leads Circana’s product teams responsible for marketing and media, revenue growth management, omni-channel retail analytics, product innovation, demand forecasting and cross platform technologies. Harvey joined Circana (formerly IRI and The NPD Group) in 2018 as executive vice president of data, and innovation in the Media COE. In this role Harvey was responsible for leveraging the latest innovations in data and artificial intelligence to improve the way brands communicate with their consumers and expand the company’s partner ecosystem by establishing relationships with additional like-minded data partners. Prior to joining Circana, Harvey served as chief data officer (CDO) and CEO of GroupM Analytics. In this role Harvey was ensured clients and agencies were equipped with leading data, analytics, and technology capabilities to support insights, strategy, and marketing effectiveness decisions. Under Harvey’s leadership a worldwide consumer survey panel was launched across more than 30 countries and Gain Theory was formed as a worldwide analytics and insights consultancy.
Harvey has been a digital and analytics pioneer. While he served as CEO, Beyond Interactive became one of the industry’s first companies to deliver integrated marketing attribution solutions for e-commerce, direct-to-consumer, and omni-channel marketers.
Marc Guldimann
Co-founder and CEO
Adelaide
Marc Guldimann is the Co-founder and CEO of Adelaide, an industry leader in the rapidly growing field of real-time attention measurement. Prior to the creation of Adelaide, he founded Parsec, the first marketplace to sell media based on time spent. He also served as founding CEO of Enliken and Spongecell. Before digital media, Marc worked in the wireless network security industry where he developed the first wireless virus filter. A longtime entrepreneur, Marc synthesizes his experience across digital media, computer security, and decision sciences to develop simple, yet powerful solutions. He is a graduate from Carnegie Mellon with a degree in Social Decision Sciences and currently resides in Los Angeles.
Tipton Gustafson
VP, Commercial Integration
Circana
Tipton Gustafson is the VP of Commercial Integration of Circana. Tipton leads the Commercial Integration and Architecture function within the Circana media team. He has over 20 years of experience living Circana’s mantra of “bringing clarity to the complex”, from helping advertisers understand and optimize their media effectiveness via upper and lower funnel measurement approaches to establishing partnerships with key digital platforms like Google and Amazon Ads, building products that can accurately quantify the impact of campaigns executed via such critical media channels. Tipton’s current role is centered on insuring Circana’s new media solutions are efficiently brought to market and address emerging challenges in the industry, such as data security. As such, a major focus area for Tipton is Circana’s Media Data as a Service (DaaS) offerings. Circana DaaS enables our advertiser clients and partners with the ability to enrich their own data assets with industry leading Circana data, in cleanroom environments of their choice, unlocking enhanced personalization and stronger media performance via insights generation, segmentation, audience activation and self-serve measurement.
Allison Gutkowski
Sr. Director, Global Research
HDC Research
Allison Gutkowski is Sr. Director, Global Research at HCD Research. As Senior Director of Global Research at HCD Research, Allison is passionate strategic insights and consulting that goes beyond tactical execution of consumer research. With vast moxie, use of design thinking, and listening both artistically and scientifically, her team takes a brands aspirations and goals and delivers the pathway to activation. She is adept at employing cutting-edge research methods including behavioral design, neuroscience, psychology, and classic techniques that capitalizes on insights as a springboard for larger picture initiatives. Wellness, functional ingredients, claims, cannabinoids are all areas she has been living and breathing in to meet clients’ high demand of working in these spaces. Her team is the strategic partner that becomes your ‘plus 1’ at all innovation and planning tables.
linkedin.com/in/allison-gutkowski-68661052
Nicole Hartnett, Ph.D.
Senior Marketing Scientist
Ehrenberg-Bass Institute for Marketing Science at the University of South Australia
Nicole Hartnett, Ph.D is a senior advertising and media researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Nicole has a particular interest in how to design quality advertising content, but her research spans advertising effectiveness measurement, managerial decision making, and brand identity. Her work has been published in the Journal of Advertising, the Journal of Advertising Research, and the European Journal of Marketing, among others. She works closely with Ehrenberg-Bass Institute sponsors to develop evidence-based marketing and advertising plans for brand growth.
Bill Harvey
Founder/Chairman
Research Measurement Technologies, Inc.
Bill Harvey is a classically trained media researcher who has crossed over into advertising effectiveness measurement and the innovation of advanced measurement technologies. He has had experience with almost every form of research used in marketing, and has done work in 34 countries. He received an Emmy®Award in 2022 for pioneering development of privacy-protected set top box data. His company TRA was the first to demonstrate that single source ROI measurement could be affordably sustained at scale using big data, and was acquired by TiVo in 2012 with four issued U.S. patents. Bill was the first winner of the ARF Erwin Ephron Award and has been inducted into the Market Research Hall of Fame.
Brian Hughes
Audience Intelligence Practice
MAGNA
Brian Hughes leads the Audience Intelligence Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fragmented landscape and infusing that knowledge into MAGNA’s go-to-market strategy. He has been with the IPG family for 23 years but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Executive Vice President. With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into other media and the world of holistic video. Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations. Brian represents MAGNA on many major industry bodies and panels including the Media Research Council’s Digital Committee and Board of Directors, and the newly formed Joint Industry Committee (JIC). He has a zest for the written word and applies his literary talents to marketing related articles and reports.
Kyle Holtzman
Business Lead
Google
Kyle Holtzman is a Business Lead at Google with a special expertise in the restaurant industry. Kyle is passionate about helping his clients succeed and actively seeks ways to transform them with innovative and resourceful approaches. In 2022, Kyle hosted Google’s inaugural Food for Thought event bringing together top clients in the food, beverage and restaurants industry to drive innovation and change.
Tim Hwang
Research and author of “Subprime Attention Crisis”
Tim Hwang is a researcher and the author of “Subprime Attention Crisis”, a book about the bubble of online programmatic advertising. He previously served as the global public policy lead for Google on artificial intelligence and machine learning. Most recently, he was a fellow at the Center for Security and Emerging Technology at Georgetown University, where his focus was on the intersection of national security and semiconductor supply chains. He is (still) on Twitter @timhwang, and in his free time is the co-host of Almost Impossible (@TheAlmostPod), a podcast on megaprojects in science and technology, and how they happen.
George Ivie
Executive Director and CEO
Media Rating Council, Inc. (MRC)
George Ivie is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.
Janelle James is SVP, IUU at Ipsos where she designs, conducts, and analyzes a wide range of studies for Fortune 500 companies and consults client partners on everything from consumer and market knowledge to inclusion to marketing plan development. Previously she was a Director of Research at Kantar, EVP at Edelman, and SVP at DDB.
Dimitris Kalamatianos, Ph.D.
SVP/Principal Global Data Science Lead
Circana
Dimitris Kalamatianos, Ph.D. has more than 18 years of experience leveraging big data and data science to accelerate revenue growth. In his current role, Kalamatianos is leading the data science team responsible for the development and support of marketing and media, revenue growth management, product innovation and demand forecasting solutions. Dimitris has held several key roles at Circana (formerly IRI and The NPD Group). Most recently, he led for three years the international analytics team at the Analytics Center of Excellence developing and executing the portfolio of solutions for international clients. In that role, he also had responsibility for building and delivering new marketing solutions for Circana’s Media Center of Excellence in the US. Prior to joining Circana, Dimitris held academic positions as principal research investigator and adjunct lecturer at National University of Ireland and the Biomedical Research Foundation of the Academy of Athens. Dimitris holds a Ph.D. in electrical and electronic engineering from University of Manchester, UK, and graduate degree from University of Patras, Greece.
Max Kalehoff
VP of Marketing & Growth
Realeyes
Max Kalehoff is Vice President of Marketing & Growth at Realeyes. He leads the commercialization of new products that deliver transformational intelligence to improve customer experience in video, streaming, gaming and mobile industries. Prior to Realeyes, Max helped build some of the most influential companies in marketing analytics. He was the first Chief Marketing Officer of SocialCode, which powered the world’s largest brands on platforms like Facebook, Pinterest, Twitter, Snapchat and LinkedIn. Prior to that, he was the Vice President of Marketing and a member of the founding management team at Clickable. He also was the Vice President of Marketing at BuzzMetrics, acquired by Nielsen in 2007.
Bennett M. Kaufman
Cross-Media Measurement Lead
Google/YouTube
Bennett M. Kaufman is the Cross-Media Measurement Lead at YouTube, partnering closely with innovative Product teams and leading Consumer Brands. Since the start of the industry’s shift to Streaming Media, Bennett’s focus has been pioneering Incrementality Experiments and Audience Optimization initiatives across the CTV space. In 2018, the ARF presented Bennett and his team with an Ogilvy Award in the category of “Unexpected Targeting & Segmentation” for their Competitive Conquesting work with Automotive Cross-Shoppers.
Steve Keller
Sonic Strategy Director
Studio Resonate, SXM Media
Steve Keller is the Sonic Strategy Director for Studio Resonate, SXM Media’s in-house audio-first creative agency, offering support to brands that advertise on the Pandora, SiriusXM, Stitcher, and Soundcloud platforms. He is recognized as one of the world’s leading authorities on sonic strategy and identity, blending art and science into award winning creative content and sonic systems for a variety of global agencies and brands. His research explores the ways music, sound, and voice influence perception and behavior and can be found in the Journal of Advertising Research, Frontiers in Psychology, WARC, Music and Medicine, Journal of Multisensory Research, Journal of Gastronomy and Food Science, and Journal of Food Quality and Preference.
Brendan Kroll
Global Analytics Incubator Lead
Nielsen
Brendan Kroll is the Global Analytics Incubator Lead for Nielsen’s Marketing Mix Portfolio. He and his team incubate new solutions to help clients answer previously hard to answer business questions. He has over 15 years of Marketing Mix experience supporting global advertiser and publisher clients. He got his undergraduate degree from Miami University and his MBA at Xavier University.
Spencer Lambert
Director, Product & Partnership Success
datafuelX
Spencer Lambert has served as product owner in the development of datafuelX’s M3 platform, a forecasting, optimization, and stewardship engine designed for multi-measurement, multi-goal, and multi-platform media transactions. Spencer specializes in Data-Driven Linear advertising, with a focus on yield and optimization strategy. Prior to datafuelX, Spencer worked on Horizon Media’s Big team, providing buying strategy for start-ups, and on WarnerMedia’s Advanced Advertising Team.
Mike Levin
Vice President Of Product Management, Video Products
NBCUniversal
Mike Levin currently serves as Vice President, Video Products in the Advertising and Partnerships division at NBCUniversal. In this role, Mike manages NBCUniversal’s suite of advanced targeting products, managing both the infrastructure to support and defining audience and contextual products for NBCU’s clients. In addition, he oversees the Creative Automation team, which builds and supports a suite of patented products to ensure best-in-class ad quality to ensure consumer experience across NBCU’s digital properties.
David Levy is the CEO of OpenAP. Before joining OpenAP in May 2019, he served as EVP of strategy and operations at Fox Networks Group (FNG), where he was responsible for driving strategy and accountability across the ad sales organization. In this role David oversaw the Advanced Advertising Sales, Pricing and Planning, Research, Data, and Ad Platform/Technology teams across FNG’s portfolio of brands including FBC, Fox Sports, FX, and Nat Geo. Prior to that, David was the co-founder and chief operating officer of true[X], the leading platform and marketplace for attention-based ad products, which was later acquired by FOX Networks group in 2015. Throughout his career thus far, David has played a critical role leading the media and advertising industry’s evolution toward a more sustainable ad-supported model for premium content. In addition to his current post leading OpenAP, David serves as a member of the Academy of Television Arts & Sciences and is credited for being a seasoned thought leader and champion of inclusion in media. In 2020, he was recognized by Business Insider as one of the most influential people shaping the future of the TV advertising industry.
Mark Loughney
Senior Consultant
HUB Research
Mark Loughney is Senior Consultant at Hub Entertainment Research. He is a media executive and industry leader with more than 25 years of experience in consumer research and insights. Mark has worked to bring deeper understanding of the value of advertising in video media, content development, branding and strategic positioning of media properties, and the effects of new technology adoption on media consumption. Previously, he has held leadership positions at Warner Bros. Discovery, The Walt Disney Company, Nielsen, and Paramount. Mark is a graduate of Seton Hall University (B.A. Psychology) and Rutgers University (Ph.D. Social Psychology).
Kara Louis
Group Research Manager
Snap Inc.
Kara Louis works as a Group Research Manager on the Marketing Science Team, Kara leads global agency relationships for Snap on research, insights, measurement, and data. Prior to Snap, Kara spent 8 years at Twitter where she oversaw campaign measurement and thought leadership for key Retail, Travel, and Financial Services advertisers. Kara holds a dual degree in Marketing and Psychology from The College of New Jersey. Follow her on Snap @kl0u89.
Sophie MacIntyre
Ad Research Leads
Meta
Sophie MacIntyre is Ads Research Lead of Meta
Bio coming soon!
Scott McDonald, Ph.D.
CEO & President
ARF
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.
He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Arica McKinnon
VP, Campaign Analytics
Nielsen
Arica McKinnon is the Vice President of Commercial Growth & Strategy in Nielsen’s Campaign Analytics Commercial organization, where she leads commercial strategy for Nielsen’s Brand Impact portfolio. In this role, Arica leads a team of consultants responsible for driving $33MM+ revenue across the Campaign Analytics portfolio, including branded content evaluation, podcast ad effectiveness, and cross-platform brand lift solutions. Throughout her 15+ year career, Arica has partnered with clients to understand and improve their advertising campaigns’ effectiveness across various media platforms. Her experience and passion for storytelling, market research and analytics, DE&I, and client service have earned her numerous accolades in the media industry. Prior to her role in Campaign Analytics, Arica held various positions within Nielsen U.S. Media, most recently as VP of Audience Measurement, where she was responsible for generating new business and developing podcasting solutions. She also spent years as an Account Manager for Nielsen Audio (formerly Arbitron), where she serviced and sold syndicated audio measurement solutions to local radio stations. Additionally, Arica is a champion for Diversity, Equity, Inclusion, and Multicultural initiatives; she is an active member of Women in Nielsen (WIN) and Sustaining Active Black Leadership Empowerment (SABLE), Nielsen’s internal Business Resource Groups (BRGs). She earned a B.S. in Communications with a minor in Media Management from the University of Tennessee in Knoxville, TN. She also completed an Executive Education Business Program at Emory’s Goizueta Business School. Arica resides in Northern Virginia and is a member of Delta Sigma Theta Sorority, Inc. and Jack and Jill of America, Inc.
Doug McLennan
Director of Product Management
Experian Marketing Services
Doug McLennan is a Director of Product Management at Experian Marketing Services where he oversees audience and activation products. His past work includes managing syndicated audiences at Oracle Data Cloud and building personalized video ad products at an agency. Doug lives in Colorado and skis as much as his family will allow.
Brett Mershman
Senior Director, Research & Development
NCSolutions
Brett Mershman is the senior director of research & development (R&D) at NCSolutions. He leads R&D and is responsible for developing and deploying technical methodology for NCS’s data and analytics services. Brett has spent nearly ten years at NCS across the R&D and delivery & analytics teams. He has leveraged his statistical background to contribute to modeling and methodology best practices and acting as a technical subject matter expert for measurement and targeting products. In particular, Brett was key in the development and validation framework for an enhanced target audience modeling process, significantly reducing compute requirements and increasing the scale of NCS’s targeting business. Brett also spent nearly two years as the head of analytics at TrueData, a digital identity resolution company, where he gained a holistic view of the digital advertising ecosystem and all of the components contributing to valuable ad tech data. Brett lives in Wheaton, IL, with his wife and four children. In his free time, he enjoys spending time with his family, watching and playing sports and reading.
Jim Meyer
DASH, General Manager
The ARF
Jim Meyer is the General Manager of DASH. Jim has worked with the ARF on DASH since its inception, managing the commercial, legal and operational aspects of the program and partnering with the research team to develop the product. Jim is an accomplished senior executive and advisor. He is the former CMO of Ipsos, Ampersand and GroupM, and former North American CEO of Ipsos ASI. Jim co-founded and led Mindset Media, an ad tech and research pioneer ultimately acquired by Google in 2012. Jim was a partner at two management consultancies, The Cambridge Group and Novantas, and served on the boards of TheStreet.com and On2 Technologies. He was US president of the advertising agency M&C Saatchi, prior to which he spent 17 years as an advertising account leader and strategist in New York. Today, Jim is the managing partner of Golden Square, LLC, where he helps organizations like the ARF develop and execute growth strategies.
Steve Millman
Research & Data Science
Dynata
Steve Millman is an award-winning researcher currently leading all research and data science initiatives globally for Dynata and is responsible for automation, innovation, and thought leadership. Prior to this role, he ran research, data science and operations for Dynata’s Advertising Solutions division, which provides activation and campaign measurement over the entire lifecycle of a campaign. Before Dynata, Steven was Chief Scientist at Simmons Research (MRI-Simmons) leading measurement sciences and developing new products. As Senior Vice President for Research at comScore, he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey research, research design and other applied research techniques. He is also an inveterate coffee snob.
Vita Molis
Head of Research & Insights NA & Global Functions
TikTok
Vita Molis is Head of Research & Insights NA & Global Functions at TikTok. With 10+ years of market research experience, she focuses on both audience and product strategy. She has a diverse background in qualitative and quantitative research with a focus on thought leadership and advanced statistical analysis across a variety of industries: CPG, Beauty, Retail, eComm, Tech and Finance. Prior to TikTok, Vita worked at both boutique and large-scale research firms. Most recently, she led the Nielsen Music research practice where she worked with brands and labels on audience insight and brand sponsorship.
Michelle Niedziela, Ph.D.
VP of Research & Innovation
HCD Research
Michelle Niedziela, Ph.D. is the VP of Research & Innovation of HCD Research. Michelle (@hcdneuroscience) is a behavioral neuroscience expert in neuropsychology, psychology and consumer science. Experienced from academia (Monell Chemical Senses Center) and industry (Johnson & Johnson, Mars Chocolate) in R&D of innovation technologies and methodologies for consumer research. As VP of Research and Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.
Anne Ori
Measurement Lead
Google
Anne Ori leads brand measurement for consumer, government, and entertainment advertisers at Google. She leverages a combination of Google measurement tools and industry trusted solutions to generate best practices, competitive insights, and industry trends. Prior to joining Google, she spent her career agency and client side in marketing analytics roles working on large CPG brands
Mary Ann Packo
Senior Partner
Hypothesis Group
Mary Ann Packo is Senior Partner at Hypothesis Group, a premium insights, design and strategy agency that serves many of the fastest-growing, highest value brands in the world. Her focus is to lead the next wave of growth and innovation for the award-winning firm. Over the course of her career, Mary Ann worked for many of the largest insights agencies in the world and has led brand-building businesses, both corporate and entrepreneurial. She has a track record of success with start-ups, high-growth businesses, international expansion and global business management. Before joining Hypothesis, Mary Ann held senior management positions at WPP, as CEO of Kantar Insights, CEO of Kantar Gold Rush, and CEO of Millward Brown North America. Prior to that, Mary Ann was a pioneer in the Internet and digital media measurement arena as president and chief operating officer of Media Metrix, from start-up through to IPO. She has also worked outside the U.S. as President of NPD Canada’s custom research business and Executive Director of Ipsos-NFO, a Paris-based European Joint Venture.
Mary Ann serves as Chair of the Advertising Research Foundation (ARF) Board of Directors, Co-Chair of She-Can Revolution 2.0 and champion of a number of global women’s leadership initiatives. She earned her Bachelor’s Degree from Miami University in Oxford, Ohio and lives a bi-coastal life, splitting her time between New York City and San Francisco.
Yannis Pavlidis
VP Data Science and Analytics
DISQO
Yannis Pavlidis leads DISQO’s data science and analytics team, ensuring that innovative data science methods and technologies are deployed within DISQO’s expanding application portfolio and ensuring that DISQO’s clients derive actionable and reliable consumer insights. Prior to DISQO, Yannis was Senior Director of Data Science, Walmart eCommerce.
JP Pereira
SVP, Marketing Science
VideoAmp
JP Pereira is SVP, Marketing Science at VideoAmp. As SVP of Marketing Science, JP oversees the expansion of VideoAmp’s capabilities in multi-touch attribution and scenario planning. JP has extensive experience managing account teams as well as analytical and consulting teams for marketing analytics, market research and strategy consulting firms.
JP has an MBA from Stanford University and a BS Computer Science from the Engineering School at the Universidad de los Andes.
Suzanne Persechino
SVP, Strategic Sales Insights & Analytics
A&E Networks
Suzanne Persechino is SVP, Strategic Sales Insights & Analytics at A&E Networks. She leads a growing, multi-disciplinary team that utilizes a holistic approach to solving media industry challenges with fresh insights and actionable strategy. Previously, Suzanne was VP, Program and Market Research for A&E, leading research support for the network’s programming, marketing, and scheduling units. Prior to joining A+E, Suzanne sbuilt a breadth of research experiences at agencies and media companies that include Initiative, OMD/BBDO Worldwide, McCann Erickson and Katz Media Group. She is an alumnae of Rutgers University, a member of ARF’s Creative Council and a fellow of WICT’s Betsy Magness Leadership Institute.
Greg Pharo
Sr. Global Director, Holistic Communications & Marketing Effectiveness
The Coca-Cola Company
Greg Pharo is global senior director of communications & marketing effectiveness for The Coca-Cola Company. He heads worldwide communications, advertising & media diagnostics and data services for the world’s leading beverage company, helping Coke maximize its return on marketing investment. His responsibilities include media analytics and optimization, advertising and messaging research, and holistic communications best practices. He also co-chairs the Measurement and Accountability Committee for the ANA-Association of National Advertisers.
He’s a recognized expert in advertising insights, forecasting, earned media analytics, ad copy assessment and marketing ROI. Greg has pioneered advances in the marketing analytics field with new-to-the-world mix modeling and multitouch attribution techniques for measuring media’ impact on sales and brand perception. He also invented market mix modeling techniques to measure mass advertising’s ability to reduce customer churn. Most recently Greg co-developed artificial intelligence techniques for predicting ad performance prior to airing. Greg is a graduate of Emory University where he received both bachelors and MBA degrees. Prior to joining Coca-Cola he worked in marketing and finance at AT&T, Siemens, Georgia-Pacific and Kodak
Renata Policicio
SVP, Direct-to-Consumer Research
WarnerMedia
Renata Policicio is SVP, Direct-to-Consumer Research, WarnerMedia, responsible for leading the research team’s efforts, which focus on brand and market strategies, growth and content marketing, customer satisfaction, product strategy and user experience, as well as understanding the changing entertainment landscape and identifying potential and emerging trends as the industry and consumers evolve. Consumer insights are at the forefront of Renata and her team’s work, and they have reviewed feedback from almost 170,000 HBO Max subscribers to ensure all company initiatives and platform updates have the most significant, positive impact. In collaboration with internal and external stakeholders, she provides guidance on the appropriate measurement, reporting, data systems and capabilities to successfully navigate the industry. In addition to this, Renata and her team work to develop new and innovative ways of displaying and distributing data in a format that is comprehensible across various channels of communication. Prior to her career with WarnerMedia’s Direct-to-Consumer research team, she gained more than 20 years of experience researching and analyzing consumer trends at Fortune 500 companies such as ESPN, Turner and Microsoft. While at ESPN, Renata led global research teams spanning from the United States to Latin America, Europe and Asia. She and her team were able to glean actionable research insights into local markets and their specific consumer behavior regarding online viewing habits and programming trends. These insights provided guidance to deepen the understanding of the sports landscape and drove growth in more than 30 countries.
Brian Pugh
Chief Information Officer
Comscore
Brian Pugh is the Chief Information Officer at Comscore.
Bio coming soon!
Bharad Ramesh
Executive Director, Research & Investment Analytics
GroupM
Bharad Ramesh is Executive Director, Research & Investment Analytics at GroupM.
Bio coming soon!
Devora Rogers
Chief Strategy Officer
Alter Agents
Devora Rogers is the Chief Strategy Officer at Alter Agents. Devora brings extensive shopper marketing, digital tech, and analytics experience to her work. Devora was instrumental in pioneering a new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Alter Agents, Devora has worked, among others for Murphy Research, Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of the two books, “Influencing Shopper Decisions” and “Fire in the Zoo” and her Tedx on the Future of Shopping and Retail has been viewed over 250,000 times.
Matthias Rothensee, Ph.D.
Research Director and Partner
eye square
Matthias Rothensee, Ph.D. has been responsible for method and innovation development at eye square since 2008. His research focuses on the implicit effect of marketing, emotions and visual perception. He is an expert in multivariate statistics and develops eye square’s media benchmarks. He is dedicated to practical research fields such as advertising impact research and media research and supervises large-scale genre studies. Matthias lectures at conferences, publishes in professional journals and is active as a lecturer at various universities.
Daniel Sacks
Client Lead, Measurement
Google
Daniel Sacks leads incrementality testing efforts for the US Agency team at Google. He is driving a culture of experimentation across Agencies and Advertisers by ensuring proficiency in Google’s testing solutions, developing partnerships with trusted vendors, and designing research on cutting-edge use-cases. Daniel has spent the last six years tackling measurement challenges at Google and before that was part of the client services team at Neustar working with brands on MMM and Multi-touch Attribution engagements. Daniel has an undergraduate degree from the University of Wisconsin, Madison and an MBA from UCLA.
Jes Santoro
EVP, Advanced TV & Video
Cadent
Jes Santoro is EVP, Advanced TV & Video at Cadent. He has over 20 years of experience as a sales leader in TV, digital advertising and enterprise software to advanced TV platform Cadent. In this capacity, he oversees the creation and implementation of solutions for brands, agencies and ad tech partners that empower them to maximize the reach and impact of their video advertising. Prior to Cadent, Jes served as Head of Sales, Adobe Ad Cloud TV, where he led sales for a product suite developed to provide Agencies and Brands the tools to design, execute and measure cross-screen audience investments across linear TV, OTT / CTV and HH Addressable platforms. Previously, Jes led Sales at Tubemogul (acquired by Adobe) for the Programmatic and Advanced TV team as well as the Enterprise Software sales team. And earlier in his career he was EVP of Sales at enterprise ad tech platform Vindico, which he joined after leading advanced advertising sales at Comcast/NBCUniversal for 7 years. Jes’s additional experience includes EarthQuake Media, which he co-founded, and BBDO, where he started his career as a media buyer in National Television and Radio departments.
Robert L. Santos
Director
U.S. Census Bureau
Robert L. Santos is the 26th director of the U.S. Census Bureau. He was sworn in on January 5, 2022.
Santos’ career spans more than 40 years in survey research, statistical design and analysis, and executive-level management. He previously served for 15 years as vice president and chief methodologist at the Urban Institute and directed its Statistical Methods Group. He was executive vice president and partner of NuStats, a social science research firm in Austin, Texas.
Santos has held leadership positions in the nation’s top survey research organizations, including the National Opinion Research Center (NORC) at the University of Chicago, where he served as vice president of statistics and methodology and director of survey operations; the Institute for Social Research at the University of Michigan, as director of survey operations; and Temple University’s Institute for Survey Research, as senior study director and sampling statistician.
Santos specializes in quantitative and qualitative research design, including program evaluation, needs assessments, survey methodology and survey operations. He also has expertise in demographic and administrative data, decennial censuses, social policy research and equity issues in research.
Santos served as the 2021 president of the American Statistical Association (ASA) and is an ASA Fellow and recipient of the ASA Founder’s Award in 2006. He was the 2014 president of the American Association for Public Opinion Research (AAPOR) and received the 2021 AAPOR Award for Exceptionally Distinguished Achievement. Santos is also an elected member to the International Statistical Institute, and he served from 2017 to 2020 as a member of the Board of Scientific Counselors for the National Center for Health Statistics at the Centers for Disease Control and Prevention. He was a longtime member of the editorial board of Public Opinion Quarterly.
Santos was born and raised in San Antonio, Texas. He graduated from high school at Holy Cross of San Antonio. He earned a B.A. in mathematics from Trinity University in San Antonio and an M.A. in statistics from the University of Michigan at Ann Arbor.
Michael Siewert
Global Director of Programmatic
Colgate-Palmolive
Michael Siewert leads worldwide programmatic marketing investment and activation at Colgate-Palmolive, an organization with a mission to deliver world class consumer products that improve people’s health and wellbeing. He is responsible for growing Colgate’s data driven media capabilities and executing against initiatives that drive profitable business growth. Michael’s 15+ year career has spanned the entire digital media ecosystem having worked in leading advertising agencies, publishers, e-tailers and brands.
Manu Singh
SVP, Insights/Analytics & Sales Data Strategy
National CineMedia (NCM)
Manu Singh is the SVP, Insights/Analytics & Sales Data Strategy of National CineMedia (NCM).
Bio coming soon!
Brittany Slattery
Chief Marketing Officer
Open AP
Brittany Slattery is Chief Marketing Officer at OpenAP. Brittany Slattery is a marketing executive who specializes in building global brand reputation for the underdogs & up-and-comers; helping enterprise-level organizations scale and thrive in seasons of high growth and change; and crafting powerful narratives and high-impact communication programs. She currently serves as Chief Marketing Officer at OpenAP, where she oversees development of the company’s brand and helps drive demand for its services. Prior to joining OpenAP, Ms. Slattery was head of global marketing at Comscore and has held senior leadership positions at several leading digital agencies, including Huge, SapientRazorfish, Razorfish Global and Rosetta. Ms. Slattery holds a degree in broadcast journalism and began her career as a television editor, producer and reporter.
Michele Smiley
Analytical Lead
Google
Michelle Smiley is an Analytical Lead at Google focused on the restaurant industry. She helps her clients understand their performance, contextualize performance against industry insights and design experiments to better reach their business goals. Michelle leverages her background in consulting, corporate finance and marketing insights to tell stories with data and build relationships to help clients better meet the needs of their customers.
Sunil Soman
VP, Marketing Science
WarnerMedia
Sunil Soman is the VP, Marketing Science at WarnerMedia, where he oversees custom research/attribution efforts for Portfolio/Entertainment campaigns, with a focus on advanced television. Sunil graduated from Duke University and serves as chair of the ARF Cross Platform Attribution Committee.
Audrey Steele
EVP, Ad Sales Research Insights and Strategy
Fox Corporation
Audrey Steele serves as Executive Vice President of Ad Sales Research Insights and Strategy, Fox Corporation. In this role, Steele has strategic oversight and plays a pivotal role in helping drive the division’s research strategy to maximize revenue growth by developing data and insights for the FOX Entertainment Sales and portfolio teams. A well-regarded media and research veteran, she joined FOX as Vice President of Sales Research and Marketing in 1998, and previously served as Senior Vice President of Strategic Media Resources at Zenith Media, Vice President of Research at Saatchi & Saatchi Advertising and Marketing Manager for Audits of Great Britain. Since 2020, Steele has co-chaired the FOX Ad Sales Diversity and Inclusion Council, whose mission is to further the culture of inclusivity within the division by focusing on recruitment, education, development and retention. During her distinguished career, she has been recognized with a variety of professional awards, including being named an Ad Age Media Maven and a Top Woman in Media by Cynopsis, as well as being included on Cablefax’s annual Diversity List, recognizing the most influential multi-ethnic executives in the media industry. A native of Queens, NY, Steele graduated from Fordham University with a bachelor’s degree in political science.
David Sterrett
Senior Research Scientist
NORC
David Sterrett is a Senior Research Scientist with the Public Affairs and Media Research department at NORC at the University of Chicago. His research focuses on political attitudes, survey methodology, and the public’s media habits. He has significant experience designing and managing complex multi-mode surveys. He has helped lead the Advertising Research Foundation’s Universe Study of Devise and Account Sharing (DASH) since its inception in 2021. The syndicated study provides details how US consumers connect to and use TV and digital devices. Since 2015, he has served as a manager for the Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, that has examined a range of issues related to news habits and attitudes such as what factors are associated with paying for news. Sterrett also helped develop and oversee the multi-mode methodology for AP VoteCast, a new approach to understanding the American electorate that combines a probability sample of registered voters with a large opt-in sample of registered voters. He has managed many projects featuring collaborations with academic researchers, has published scholarly work in multiple peer-reviewed journals, and frequently presents at academic and survey research conferences.
Horst Stipp, Ph.D.
EVP, Research & Innovation
ARF
Horst Stipp, Ph.D. joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves as EVP, Research & Innovation, ARF. He received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 40 years. His publications cover a wide range of media and marketing topics. He is a recipient of an ARF Lifetime Achievement Award (2015). His current research focus is changes in media use and measurement.
Radha Subramanyam, Ph.D.
President and Chief Research & Analytics Officer
CBS
Radha Subramanyam serves as Chief Research and Analytics Officer, CBS Corporation and President, CBS Vision. She joined the Company as Executive Vice President, Chief Research and Analytics Officer of the CBS Television Network in November 2017 and was promoted to her current role after 18 months. Subramanyam oversees all research and analytics operations for CBS, including audience measurement, analytics, market research, program testing and advertising research. She has extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media.
Most recently, Subramanyam served as President of Research, Insights and Data Analytics for iHeartMedia, where she developed and managed wide-ranging data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement and marketing research.
Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen, where she was one of that company’s early leaders of a new analytics and consulting practice. Before beginning her career in the media industry, she taught media and entertainment at Vassar College and New York University.
Subramanyam serves on the board of directors of the International Radio & Television Society and the Advertising Research Foundation. In addition, she serves as the chair of diversity on the board of directors of Women Advancing, an organization recognizing diversity as a priority for the future health of society and supporting development of resources to advance diversity in media, marketing and entertainment.
She was named as one of Corinium’s Top 100 Innovators in Data and Analytics in 2018, a list highlighting business leaders, technologists and influencers who have accelerated the proliferation and understanding of data and analytics over the last 12 months. Subramanyam was also one of the power women in Variety’s 2019 Women’s Impact Report.
Subramanyam is a graduate of Northwestern University, with a Ph.D. in radio, television and film.
Elise Temple, Ph.D.
Neuroscientist
NielsenIQ
Elise Temple, Ph.D. received her PhD in Neurosciences from Stanford Medical School working with Dr. John Gabrieli studying the brain mechanisms underlying developmental dyslexia using fMRI. Prior to her PhD, she received her BS in Psychology & Biology with a minor in Chemistry from University of Oregon working with Dr. Michael Posner studying the development of brain mechanisms important for understanding quantity using EEG. Following her Ph.D., Dr. Temple was a professor at both Cornell and Dartmouth where she led the Developmental Cognitive Neuroscience Lab and the Educational Neuroscience Lab respectively. During this time she focused on the application of neuroscience techniques to studies of development and plasticity with a specific focus on how neuroscience understanding can influence education. During her academic career she received several awards, served as a reviewer for many journals and granting organizations, and taught numerous courses. She has published over two dozen peer reviews scientific papers which have been cited by almost 4000 other papers. Dr. Temple joined what is now NielsenIQ at the end of 2010 leading the neuroscience relationship with some of their largest clients. She now leads the global neuroscientist team that provides neuroscience expertise for all projects that incorporate neuroscience and behavioral science methodology. She has found great joy and challenge in applying neuroscience to real world business problems in a way that maintains scientific rigor but has direct business application. Her passion is helping make neuroscience accessible to teams in ways that can truly impact their business.
Abby Thorsgaard
Research & Insights Manager, NA & Global Functions
TikTok
Abby Thorsgaard works on TikTok’s Marketing Science team in New York as Research & Insights Manager, NA & Global Functions at TikTok. In this role, she delivers consumer insights that support the efforts of marketing and sales teams. Abby leverages her past market research experience, which has been on the vendor side utilizing neuromarketing techniques, as well as on the agency side, to design custom mixed-method studies. These large-scale research programs provide strategic recommendations and proof points about the unique benefits of TikTok’s platform and growing community.
Michael Tscherwinski
Principal, Media
Circana
Michael Tscherwinski is the Principal, Media of Circana.
Bio coming soon!
Duane Varan, Ph.D.
CEO
MediaScience
Duane Varan is CEO of MediaScience, a leader in lab-based audience research, and CEO of Hark Connect, MediaScience’s new Qual Tech™ division building new tools for qualitative research. Dr. Varan is the recipient of numerous awards including the Australian Prime Minister’s award for University Teacher of the Year. He is also author to over 80 peer-reviewed publications and is a pioneer in numerous advanced measures of audience behavior across biometrics, response latency testing, facial expression analysis and eye tracking.
Deepak Varma
Head of Neuroscience Insights
Kantar
Deepak Varma is Head of Neuroscience Insights at Kantar NA. Deepak has been working with Kantar for over 5 years to improve insight delivery from neuroscience tools, including client-specific training programs, especially focusing on Facial Coding. He has over 13 years of experience in neuroscience (using EEG, Facial Coding and eye tracking) in the area of advertising, packaging, brand equity, product development and shopper solutions globally. He has been among the few people in the industry who have educated clients worldwide on the application of neuroscience in market research and integration with traditional survey methods. He also has close to 20 years of experience in traditional qualitative and quantitative marketing research techniques. Deepak was an Executive Vice President – Client Services at Nielsen NeuroFocus where he managed the International business & managed relationships with several global clients making neuroscience a protocol in the areas of copy testing, packaging, product testing and POS testing. Prior to NeuroFocus, Deepak was a Senior Vice President and country head for Nielsen Custom Research in the US for 8 years. He has played a variety of other leadership roles and worked across several industries.
Edouardo Vitale
Data Scientist
TelevisaUnivision
Edouardo Vitale currently works as a Data Scientist at Televisia-Univision. In this role, Edouardo works to utilize deep leaning in order to better tackle some of the challenges faced by large media companies in the era of big data and machine learning. Prior to his time at Univision Edouardo worked in multiple startups to both develop machine learning models (Computer Vision in particular) as well as build the cloud infrastructure to deploy them. Edouardo obtained his B.A in Economics from Boston College.
Jon Watts
Managing Director
CIMM
Jon Watts is Managing Director of CIMM, the Coalition for Innovative Media Measurement. He has 25 years of professional experience in media and advertising, in the US and internationally, working as an advisor and consultant to major media and technology enterprises, investors, policy makers and regulators.
At CIMM, Jon is leading a range of initiatives, including work on the future of cross-platform measurement, the transition to a multi-currency market, and the use of data across the TV ecosystem. Jon is also Executive Director at The Project X Institute and Editorial Director of Beet.TV’s events and industry retreats.
Prior to moving to the US from the UK, Jon founded and led MTM, an international research and strategy consultancy. He graduated from Cambridge University with a top first in Social and Political Science and has an MPhil in Social and Political Theory. Follow Jon Watts on LinkedIn.
Matt Weinman
Senior Director of Advanced Advertising Product Management
TelevisaUnivision
Matt Weinman is a media executive with 15+ years of experience in data-driven advertising products at premium video publishers and TV broadcasters as well as ad-tech start-ups. He is currently the Senior Director of Advanced Advertising Product Management at TelevisaUnivision where he leads the initiatives for bringing innovative new ad solutions to market. Prior to joining TU he was Product Director at MadHive, a CTV enterprise platform. Previously he spent many years at Viacom, AMC Networks, VideoAmp, and Nielsen.
Tom Weiss
Chief Data Scientist
MarketCast
Tom Weiss is Chief Data Scientist of MarketCast. Tom is a TV big data analytics innovator and is Chief Data Scientist at MarketCast. Prior to joining MarketCast, Tom led the technology and data science teams at Deductive, a data science services company acquired by MarketCast in 2020. Before that, he served as head of data science for Inscape. Over the course of his career, Tom has developed many of the algorithms used by leading media companies and researchers to compare Smart TV data with traditional TV data sets.
Johanna Welch
Leader, Comms Lab team
Mars Horizon
Johanna Welch leads the Comms Lab team for Mars Horizon. She works across all global markets & brands to future-proof Mars’ media & creative excellence through transformation of agile measurement, insight-hacking, and thought leadership on the most effective communication strategies. She is responsible for the award-winning and proprietary Mars creative & media measurement suite and helps the business improve millions of dollars of media spend to unlock sticky memory structures & long-term growth for Mars brands. Johanna has 12 years of industry experience supporting winning brand strategies across media, content, innovation, portfolio, packaging, and incrementality.
Brian West
SVP, Data & Measurement Strategy
NBCUniversal TV & Streaming
Brian West currently serves as Senior Vice President, Data & Measurement Strategy, NBCUniversal Television and Streaming. In this capacity, West is responsible for powering insights across the NBCU portfolio and measuring, analyzing, and interpreting data from a variety of partners. His purview spans all of NBCU’s media businesses, supporting brands including NBC, Bravo, Peacock, and more. West and his team support NBCU’s cross-platform strategies in several different areas including operating NBCU’s measurement solutions and curating its resulting data, partnering with teams across NBCU to ensure data quality, analyzing and projecting media landscape trends, and helping to tell the narrative of cross-platform viewership. Additionally, he is responsible for setting NBCU’s content measurement strategy through work with internal and external partners on current measurement and data solutions, plus the development of emerging measurement initiatives.
Brian Wieser, CFA
Principal
Madison and Wall, LLC
Brian Wieser, CFA, is principal of Madison and Wall, LLC. With more than 20 years of experience at WPP, Interpublic, Simulmedia, Lehman Brothers, Deutsche Bank and Pivotal Research, he is a strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
Anna Wilgan
VP Product Marketing
Kantar
Anna Wilgan is a VP of Creative and Media Product Marketing at Kantar, specializing in executive thought leadership, platform development, and product marketing. In her role at Kantar, she channels her passion for being a force for good and a force for growth through impact driven marketing initiatives. Her work is primarily focused on advancing the industry through meaningful insights and helping clients grow for years to come. Throughout her career, Anna has worked with organizations including McKinsey, LinkedIn, Salesforce, and Mondelez International on thought leadership initiatives, executive visibility programs and go-to-market activations. Thanks to these varied experiences, she has developed an expertise in insight driven marketing and strategic communications, spanning across corporate communications planning, executive visibility, thought leadership development, speaking and event activation, and social and digital strategy. Outside of her work in the marketing industry, Anna served as a teaching assistant for NYU’s “The Science of Happiness”. She is passionate about bringing the lessons of positive psychology into the business world and bringing smiles to all her colleagues through daily practice.
Lindsey Woodland, Ph.D.
Group Vice President of Client Data Science
605
Lindsey Woodland, Ph.D. is Group Vice President of Client Data Science at 605. She brings to 605 over a decade of data science experience and extensive work on both the theoretical and practical fronts of client-based data science. Her work has included: developing cross-platform attribution methodologies, creating an optimized persuadable targeting solution and leading solutions for some of the biggest brands and media companies. At 605, Lindsey leads the development and application of analytical methods and processes that push the boundaries of TV measurement by helping clients advance their insights and drive success. She has played an instrumental role in the development, execution and success measurement of various large scale data science solutions, and was the lead developer of 605 IMP4CT, the company’s always-on ad campaign attribution solution.
Gregory Younkie
Sr Data Scientist
The Kraft Heinz Company
Gregory Younkie is Sr Data Scientist at The Kraft Heinz Company. As a Senior Data Scientist at Kraft Heinz, Greg brings a wealth of experience and knowledge in the fields of Marketing Data Science and Company Data Strategy. With over 15 years of experience spanning military, CPG, and big data analytics, Greg is an expert in building cutting-edge media targeting models, digital transformation, and machine learning. Greg has spent the last few years focusing on scoping and negotiating data contracts, bringing data in-house, and co-leading an agile team to build a proprietary data platform known as Kraft-O-Matic. This platform features a powerful consumer data spine and advanced media targeting models that drive effective personalization in a privacy-safe world. His work has helped improve media activations and efficiency, especially as consumer privacy concerns and regulations mount. Prior to joining Kraft Heinz, Greg was a manager in market research consulting for Nielsen, where he worked with a portfolio of manufacturers in the Midwest, including iconic CPG companies such as Kraft Heinz, Beam Suntory, Reynolds, Bel Brands, and Zing Zang. He also served in the US Army for 8 years. Greg earned his Master of Data Science at the University and his bachelor’s degree at Saint Louis University. He currently lives in Chicago with his wife.
Tania Yuki
CMO & EVP Digital
Comscore
Tania Yuki is currently CMO & EVP Digital of Comscore. She re-joined Comscore in late 2021 after Shareablee, the venture-backed technology startup that she founded in 2013 and led as CEO through to the end of 2021, was acquired by Comscore. Prior to founding Shareablee, Tania led product management for Comscore’s Video Metrix, the world’s leading online video and CTV ratings service, and was also VP Advertiser Solutions at Visible World (acquired by Comcast). Tania currently participates on the World Economic Forum’s Media and Entertainment Council and sits on the Board of the American Australian Association. She recently served on the Government of Dubai Media Office’s Future Council for Media and the Recording Academy’s Grammy Awards Digital Council where she led initiatives specifically focused on social media marketing and optimization in growing the Grammy Awards’ digital brand. Tania also founded wimLink, an organization that holds regular events and seminars to promote entrepreneurship, leadership and professional development for women at the intersection of media and technology.
Andrea Zapata
EVP, Head of Ad Sales Research, Measurement and Insights,
Warner Bros. Discovery
Andrea Zapata serves as EVP, Head of Ad Sales Research, Measurement and Insights at Warner Bros. Discovery. In this role, Zapata oversees research for Warner Bros. Discovery’s portfolio of linear and digital brands, marketplace intelligence, category and client insights as well as outcome focused research for advertisers.
Zapata brings a wealth of experience in media where she has brought an innovative approach to her work, demonstrating the value and impact that research, data and insights can have on a business. Previous to her role at Warner Bros. Discovery, Zapata served as Head of Research, Data and Insights for WarnerMedia. Prior to WarnerMedia, she was Vice President of West Coast Sales at Vevo, responsible for building on the momentum of their US sales teams’ in-market strategy and maximizing the value of premium music videos. In addition, Zapata has held research leadership positions at Effectv, and Hulu. At Hulu, she built the research practice from the ground up, making critical changes in the company’s go-to-market sales narrative.
Lauren Zweifler
SVP Insights & Research, Client Strategy & Insights Org
Warner Bros. Discovery
Lauren Zweifler leads the Insight & Research function at NBCUniversal. She oversees various areas of thought leadership that include consumer engagement to brands & media and Multicultural Inclusion. Additionally, she collaborates with various sales business units on initiatives that provide continuous insights to clients to support brand brief building and media investments. Prior to NBCU, she worked at Screenvision Cinema Advertising where she established the company’s marketing research department to develop key revenue driving insights. Preceding her role at Screenvision, Lauren played a pivotal role at AMC Networks by steering the company’s transition from a single-based revenue stream to dual. She had also worked at Discovery and Turner. Lauren has spoken at numerous industry events, including the Horowitz Multi-Cultural Conference, Media Insights & Engagement Conference and the ARF Audience Measurement Conference. She is also active with various industry organization from ANA AIMM, SeeHer, ARF and more.