AUDIENCExSCIENCE 2021 Speakers Kelly Abcarian EVP, Measurement & Impact NBCU Gaz Alushi Global Head, Measurement & Research Snap Ken Archer SVP, Product Upwave Ameneh Atai GM, Digital and Advanced TV Commercial Nielsen Brad Audet CMO Mazda North American Operations Reg Baker North American Regional Ambassador ESOMAR Kathryn Barnitt Statistician Truthset Steve Bellman MediaScience Research Professor Ehrenberg-Bass Institute, University of South Australia Bridget Bidlack SVP of Product Lucid Ryan Boh Head of Activation & Identity, Product Strategy Oracle Chris Bruderle Sr. Director Research & Analytics Interactive Advertising Bureau (IAB) Dennis Buchheim VP, Advertising Ecosystem Facebook Dana Budzyn Head of Strategic Projects YouGov Dr. Peter Cain Executive Partner Marketscience Eric Cavanaugh SVP, Cross-Platform Research, Data Intelligence Publicis Media Josh Chasin Chief Measurability Officer VideoAmp Alie Cirgenski Head Of Growth YouGov Jane Clarke CEO, Managing Director CIMM Travis Clinger SVP, Addressability & Ecosystem LiveRamp Tom Corey VP, Consulting Services NA Wunderman Thompson Amy Crooks Senior Manager, Research & Development NCSolutions Stephen DiMarco Chief Strategy Officer Tubular Labs Peter Doe Chief Research Officer Xandr Paul Donato Chief Research Officer ARF Rex Du Professor Of Marketing McCombs School of Business, University Of Texas at Austin Seth Duncan Chief Data Officer Real Chemistry Ashley Eckerlin SVP, Commercial Strategy, Planning & Analytics SharkNinja Tess Erickson Director of Research & Strategy Broadbeam Media Aaron Fetters Head, Client Development Truthset Rebecca Fine Associate Director, Research & Media Insights Samba TV Andy Fisher Head of Merkury Advanced TV Merkle Michael Follett Managing Director Lumen Research Jim Ford Global Development Director Ipsos Alex Freed VP, Account Management 605 Michelle Gaudet Group Media Director Media Hub Susmita Ghose Head of Data Science LG Ads Lisa Giacosa President, Global Head of Data, Technology, Analytics & Insights Spark Foundry Jon Giegengack Founder & Principal HUB Entertainment Research Kimberly Gilberti SVP, Product Management Nielsen Kate Ginsburg Head of Content & Product Marketing Tubular Labs Stephanie Grassa Head of Research and Operations TGI France Kantar Marc Guldimann Co-Founder and CEO of Adelaide; Co-Founder, The Attention Council Günter J. Hitsch, Ph.D. Kilts Family Professor of Marketing University of Chicago Booth School of Business Sue Hogan SVP, Research and Analytics IAB Caroline Horner Chief Product Officer 605 Tsung You Hsieh Doctoral Student Bauer College of Business, University of Houston Kristen Hsu Senior Research Manager Samba TV Joy Joseph Chief Data & Analytics Officer (US) Initiative Media Max Kalehoff Vice President Marketing, Growth Realeyes Helen Katz EVP, Research Publicis Media David Kingsbury Analytics Consultant III IRI Alexander Knudsen VP, Solutions Amobee James Lamberti CMO Conviva Joanne Leong VP, Director, Global Media Partnerships Dentsu Yan Liu CEO & Co-Founder TVision Bill Livek CEO & Executive Vice Chairman Comscore, Inc. Kara Manatt SVP, Intelligence Solutions & Strategy Magna Global Jason Manningham CEO Blockgraph Megan Margraff VP, Data Strategy Oracle Advertising Tony Marlow CMO Integral Ad Science Scott McDonald, Ph.D. CEO & President ARF Carl Mela Finch Foundation Professor of Business Administration Duke University Mike Menkes SVP Analytic Partners Jed Meyer NA Media Doman Leader Kantar Steven Millman Senior Vice President, Global Research & Operations Dynata Heather O’Shea Marketing Science Lead Snap, Inc. Martin Oxley Founder & Managing Director Buzzback Cara Pantano Sr. Manager, Sales Insights Verizon Media Jennifer Pelino EVP Omni Channel Media IRI Joanna Piacenza Head of Industry Intelligence Morning Consult Sean Pinkney Sr. Director, Data Science Comscore Molly Poppie SVP, Data Science Nielsen Marc Pritchard Chief Brand Officer Procter & Gamble Jon Puleston VP, Innovation, Profiles Division Kantar Ashfia Rahman eCommerce Consumer Research Lead Facebook Karthik Rao COO Nielsen Global Media Vidyotham Reddi Director, Mkt. Intel and Analytics Mars, Inc. Devora Rogers Chief Strategy Officer Alter Joel Rubinson President Rubinson Partners, Inc. Jorge Ruiz Head of Measurement TikTok Gilles Santini Consultant Vintco Peter Sedlarcik Chief Data Officer Havas Media Howard Shimmel President Janus Strategy & Insights LLC Sunil Soman VP, Marketing Sciences WarnerMedia Matt Spiegel EVP Marketing Solutions, Head of Media Vertical TransUnion Shuba Srinivasan Professor of Marketing Boston University Jonathan Stringfield VP & Global Head of Business Marketing, Measurement & Insights Activision Blizzard Radha Subramanyam, Ph.D. Chief Research & Analytics Officer, CBS Corporation, President CBSVision Alice Sylvester Partner Sequent Partners Earl Taylor Chief Knowledge Officer MSI David Tice Senior Consultant HUB Entertainment Research Mark Truss Chief Research Officer Wunderman Thompson Anna Tuchman Associate Professor of Marketing Northwestern University Duane Varan CEO MediaScience Marc Vermut VP, Marketing Solutions Neustar Michael Vinson, Ph.D. Chief Research Officer Comscore Steve Weaver Head of Research Premium Content Alliance Tristan Webster SVP, Products & Operation TVision Brian Wieser, CFA Global President, Business Intelligence GroupM Kenneth C. Wilbur Professor of Marketing & Analytics UCSD Erin Wittkowski Principal Data Scientist Nielsen Leslie Wood, Ph.D. CRO NCSolutions Lindsey Woodland VP Analytics 605 Andrea Zapata Head of Research, Data & Insights WarnerMedia