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Nielsen is a leading global data and analytics company that provides a holistic and objective understanding of the media industry. With offerings spanning audience measurement, audience outcomes and content, Nielsen offers its clients and partners simple solutions to complex questions and optimizes the value of their investments and growth strategies. It is the only company that can offer de-duplicated cross-media audience measurement. Audience is Everything to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.

 

 

 

 

AUDIENCExSCIENCE PRESENTATIONS

Day 2 – Tuesday, September 21, 2021
11:35-11:50am

Perspectives on the Most Important Consumer and Video Marketplace Changes
The field of audience measurement is undergoing profound change and challenge. Most proposed cross-platform measurement solutions involve some combination of granular TV data and usage data. How likely are we to see an interoperable ID system? Fragmentation drives us toward bigger panels just when cooperation rates decline across the board. How will this problem be resolved? What is Nielsen’s role in overcoming the Balkanization of measurement? Karthik Rao, COO of Nielsen, shares his thoughts during this session.
Karthik Rao – COO, Nielsen
Interviewer: Scott McDonald, Ph.D. – President & CEO, ARF

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Day 2 – Tuesday, September 21, 2021
12:30-12:45pm

(Cross-Platform: Measurement & Identity Track Discussion @ 1:30-1:45pm)
Wearables: The Future of Media Measurement
Modernizing metering technology to ensure measurement of every minute of media consumption regardless of platform.
Erin Wittkowski – Principal Data Scientist, Nielsen

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Day 3 – Wednesday, September 22, 2021
1:10-1:25pm

(Understanding Audiences Track Discussions @ 1:30-1:45pm)
The Power of Big Data
By marrying big data with people-powered panels, it can be ensured that all metrics are robust, reliable and representative.
Kimberly Gilberti – SVP, Product Management, Nielsen

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