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AUDIENCExSCIENCE PRESENTATIONS

Day 1, September 20, 2021
1:55-2:10pm

Scoring for Representation
CBS has been at the forefront of programming inclusiveness since they started using the Gender Equality Measures (GEM) for their program research in 2018. In 2020, CBS took the next step and adapted the GEMs which score consumer reaction to the treatment of women in advertising programming, to form a BIPOC metric assessing the value of racial representation in people’s content choices. Led by Radha Subramanyam, herself a pioneer in the media and technology industry, CBS Research, CBS Diversity and Inclusion, and CBS Entertainment are working to explore a more inclusive future for all media.
Radha Subramanyam, Ph.D. – Chief Research and Analytics Officer, CBS Corporation; President, CBS Vision
Scott McDonald, Ph.D. – CEO and President, ARF

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Day 1, September 20, 2021
1:55-2:10pm

THE LAST WORD
Anchor commentators share their perspectives on what they heard and what it means. These sessions will be recorded, summarized and published.
Megan Margraff – VP, Data Strategy, Oracle Advertising
Jennifer Pelino – EVP Omni Channel Media, IRI
Radha Subramanyam, Ph.D. – Chief Research and Analytics Officer, CBS Corporation; President, CBS Vision

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