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Since 2006, the ARF Awards program has celebrated leaders across the advertising and marketing research industry. These awards are distributed in a variety of categories each year to honor both ARF member contributions and industry-wide accomplishments and achievements. View past winners.

 

CONGRATULATIONS TO THE 2024 WINNERS

The ARF is honored to announce the winners of the Member Ambassadors of the Year and Outstanding Members of the year.

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	This award recognizes Member Ambassadors who have demonstrated significant engagement and collaboration with the ARF alongside their companies. The role of a Member Ambassador includes acting as a representative of the ARF, fostering active membership, and communicating key messages and points of activation to their company.
Katrina Delossantos Strategic Partner Manager, Industry Relations Google	Katrina Delossantos is a Strategic Partner Manager on the Industry Relations team at Google, where she collaborates with partners to drive industry innovation in key areas like privacy, measurement, AI, and responsible media. Over the past 11 years, Katrina has worked across diverse media and tech companies to address industry challenges and opportunities. Prior to Google, Katrina led Industry Marketing & Partnerships at Yahoo and Verizon Media, and spent the beginning of her career in advertising sales at Hearst Publishing. Katrina has done a remarkable job advocating for the ARF within Google, and has significantly broadened and deepened our partnership – making connections with key leaders and departments throughout the organization, as well as ensuring the ARF is always up to date on the latest developments and priorities at Google.
Gabe Gales Director, Comms Effectiveness The Coca-Cola Company	Gabe Gales is a Director of Global End-to-End Media and Communications Effectiveness at The Coca-Cola Company. He started at TCCC in 2020 on the North America Consumer Insights and Analytics team where he supported strategic marketing and communications research. He began his marketing research career in 2013 with Nielsen after a long stretch of trying to figure out what he wanted to be when he grew up. Arguably, he’s still figuring it out, but is very content in his current position. Gabe holds a BA in Communications from UNC-Chapel Hill and an MA in Educational Studies from the University of Cincinnati. In addition to his interest in media and creative effectiveness, Gabe has a passion for education and learning. Gabe was a one-time Jeopardy! champion in 2013, an honor that he continues to tout despite it having happened over a decade ago. He lives in Atlanta, GA with his wife, Jamie, 14-month-old daughter, Annie, and bernedoodle, Dewey. Gabe has been an amazing advocate for the ARF by continuously getting members from Coca-Cola involved and spreading awareness about available opportunities. He is always responsive and consistently eager to implement new ways of engaging and partnering with the ARF.
	This award recognizes individual Members who have gone above and beyond in contributions and partnership with the ARF. Among the 400+ companies that comprise our membership constituency, this honor is bestowed upon only a select few members each year. The ARF is a membership driven organization and member participation is critical to the success of our programs.
John Baro Manager, Market Research & Insights Spectrum Reach	John Baró is a marketing and research professional with 9+ years of experience in the advertising industry. He currently serves as a manager of Market Research & Insights at Spectrum Reach, the ad-sales arm of Charter Communications. In his role he helps lead a strategy and analytics team focused on improving data quality and making insights actionable. During his time at Spectrum Reach, he’s taken on roles to lead research efforts for Spectrum’s owned and operated news properties as well as develop positioning for product activations. Prior to his time at Spectrum Reach, he worked at iHeartMedia providing research for their national network radio and syndicated programming sales teams. John has continually demonstrated exceptional leadership and commitment within the ARF. His role as a Young Pros Officer on the Analytics Council involves collaborating with industry leaders to ensure the relevance of industry topics. Furthermore, his involvement in the Young Pros Advisory Board and the Young Pros Social Strategy Team highlights his dedication to the organization. John’s diligence in his work and his active participation in ARF events showcase his unwavering commitment to the organization’s success.
Rose Murphy Global In Market Advertising & Brand Research Manager General Motors	Rose Murphy, Global Brand & Advertising Effectiveness Manager Solutions at GM, is a results-driven luxury automotive Brand Execution Leader with a proven and diverse background in driving value-adding programs fueling global growth, competitive advantage and transformative change within a diverse, ever-changing industry. Over the course of her career, Rose has led international, cross-functional teams in delivering strategic initiatives proven to improve systems, processes and bottom-line results. She has a proven track record of brand re-alignment, restructuring, and cost reduction successes obtained through strong problem solving and negotiating skills partnered with engaged leadership. Rose expertly oversaw completion of key product studies in Russia and Germany during a 12-month international assignment. She has an MS in business administration from Central Michigan University. Rose is an exceptional contributor to the Creative Council. She is always conscientious and has a positive attitude. Rose was crucial to General Motors involvement in the Attention Initiative and has been a valuable addition to the ARF David Ogilvy Awards Category Jury.
Shelley Yang Senior Director, Insights Activation, Creative Excellence Ipsos NA	Shelley Yang is a Senior Director of Insights Activation at Ipsos Creative Excellence. An expert in creative strategy, consumer insights, and data storytelling, she develops thought leadership based on primary research and meta-learnings from Ipsos databases. With 15 years of experience in advertising and media, she is a seasoned professional with a deep understanding of industry trends. Before joining Ipsos, she was a Research Analyst at 7Park Data, producing data-driven research from proprietary consumer insights datasets. Shelley was also at Barclays Equity Research covering a portfolio of U.S. Cable, Media, and Telecom Services companies. She started her career in research and forecasting at MAGNA Global, the intelligence and investment division of the media agency, IPG Mediabrands. Shelley has a BS in Finance and a BA in History from New York University Stern School of Business. Shelly is an active member of the Analytics Council Organizational Working Group who does an incomparable amount of work for Councils.
	This award is in recognition of an outstanding ARF Young Pro who has shown exceptional leadership, important contributions, and potential for future industry impact.
Tiffany Terilli Senior Client Insights Analyst Comscore	Tiffany Terilli is a Senior Client Insights Analyst on Comscore’s Digital and Social team, supporting clients including publishers, financial services, the music industry, and many more. She’s passionate about story telling through data and finding gems that help clients ideate on creative before launching a campaign to shape and plan their strategy. Previous to joining Comscore, Tiffany interned with independent film studio, Good Deed Entertainment (GDE) and partnered with the University of Connecticut’s Department of Digital Media and Design to help manage their social strategy. Outside of her 9-5, Tiffany is passionate about mentoring young people interested in a career in digital media. Tiffany is a shining example of leadership and engagement within the ARF Young Pros. She has been a dedicated member of the Young Pros Advisory Board, advocating for the community and consistently showing up to support its events and initiatives. Tiffany’s invaluable insight as a social strategist has been crucial in promoting Young Pros events. She is incredibly versatile and always eager to volunteer ideas for speakers, sessions, and event concepts.