Denya ChinQuee, currently Senior Director of Cultural Intelligence in the Audience Impact and Intelligence division of Paramount Advertising, has proven to be a strong leader and talented analytics voice in the industry for leading media brands. After completing an MBA from Fordham University, Denya’s passion for understanding and connecting with multicultural consumers would lead her to Univision, providing insights that identify and monetize revenue opportunities across platforms. Now at Paramount Global, Denya brings a comprehensive approach to audience measurement, by passionately telling a story of data, one that continues to change with the TV landscape. Denya is currently on the Cross-Platform Measurement Council of the Advertising Research foundation, seeking out best practices in cross-platform measurement and understanding the capabilities and challenges of current providers. An advocate for diversity and inclusion, Denya is the President of NAMIC New York and throughout her career continues to mentor students and young professionals alike in navigating the challenges of career development and corporate activism.