Congratulations 2024 ARF David Ogilvy Award Winners!
These campaigns highlight the power of research and insights behind impactful campaigns.
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Say Maaate to a MateOgilvy UK – for Mayor of London Entrant Company: Instapanel |
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Don’t Mess With Your MelonAbbott Entrant Company: |
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Gov’t, Public Service & Non-Profit |
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Gifts That Connect UsAT&T Retail Marketing Entrant Company: |
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Retail & Restaurants |
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Everyday Hero Card CampaignBank of America Entrant Company: |
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Financial Services & Insurance |
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Aunt Angie Demystifies InsuranceCG Ins., Coralisle Group Ltd Entrant Company: |
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Financial Services & Insurance |
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Best New or Emerging Brand |
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Super CruiseChevrolet Entrant Company: |
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Automotive |
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Finding Growth Through FavorablesCVS Health Entrant Company: |
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Data Innovation |
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Especially for EveryoneDiscover Financial Services Entrant Company: |
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Financial Services & Insurance |
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Let’s Change BeautyDove Entrant Company: |
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Health & Personal Care |
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Winning A Heated Debate with IceDunkin’ Entrant Company: |
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Retail & Restaurants |
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Food & Beverage |
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Prepare for MisuseEnd Family Fire; Ad Council; Brady: United Against Gun Violence Entrant Company: |
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Government, Public Service & Non-Profit |
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Social Responsibility |
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Game Day, Your WayEstée Lauder Entrant Company: |
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Fashion, Beauty & Home |
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MAC: The World is Your StudioThe Estée Lauder Companies, Inc. / MAC Entrant Company: |
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Fashion, Beauty & Home |
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TUMS Love Food BackHaleon/TUMS Entrant Company: |
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Health & Personal Care |
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Make Every Wash CountHead & Shoulders/Procter & Gamble Entrant Company: |
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Health & Personal Care |
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Cautionary TalesHyundai Entrant Company: |
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Multicultural |
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Automotive |
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The Font That Saves Eyes: Intel One MonoIntel Entrant Company: |
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Best Consumer Experience |
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Turn Clustomers into Customers with Intuit MailchimpIntuit Mailchimp Entrant Company: |
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Business-to-Business |
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Make HappenJPMorgan Chase Entrant Company: |
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Financial Services & Insurance |
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Demand MoreJuniper Networks Entrant Company: |
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Business to Business |
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Stir UpKahlúa Entrant Company: |
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Food & Beverage |
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Best Brand Transformation |
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Everybody ConnectsLexus TX Entrant Company: |
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Automotive |
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Multicultural |
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Cuando Se Cierra Una Puerta, A Window OpensMicrosoft / Windows Entrant Company: |
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Electronics & Technology |
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Multicultural |
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Say Maaate to a MateOgilvy UK – Mayor of London Entrant Company: |
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Government, Public Service & Non-Profit |
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Social Responsibility Award |
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MEAN GIRLSParamount Pictures Entrant Company: |
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Sports, Media & Entertainment |
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You’ve Got a Friend in PhillyPhiladelphia UK Entrant Company: |
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Food & Beverage |
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Selfie by Flip: Turning a Tech Spec into a Gen Z FlexSamsung Entrant Company: |
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Electronics & Technology |
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Shipt: Delight in Every DeliveryShipt Entrant Company: |
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Best New or Emerging Brand |
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The Right RelationshipTravelers Construction Surety Entrant Company: |
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Business-to-Business |
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Verizon Can’t B BrokenVerizon Entrant Company: |
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Best Brand Transformation |
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Electronics & Technology |
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SubtitlesVisionworks Entrant Company: |
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Pharmaceuticals |
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Note: ARF secures permission from entrants in the Ogilvy Awards to store submitted case studies in our archives and to make them available to the public for educational and internal research purposes (the “Permitted Purposes.”) However, the ARF does not secure the right to further sublicense, permit third parties to publish or otherwise commercialize the case studies. Should you want to make use of a case study beyond the Permitted Purposes, you may also need to direct your request to the owner of the case study in order to secure the proper permission.