As the Head of Brand Performance at MassMutual, Bridget brings her passion for data and her ability to mine it for insights together to craft the narrative and help guide her teams to strategic, data-driven recommendations. With over 20 years of experience in consumer insights and marketing analytics, Bridget describes her role as that of a data-detective, following leads, understanding the clues, and helping guide next steps in partnership with the amazing Brand Marketing team. Outside of work, Bridget is mom of three who enjoys Malcolm Gladwell books, the music of Iron Maiden, and painting when she has a few spare minutes.