Stephanie Lancaster is a consumer insights professional with over a decade of experience in shopper sciences on the agency and client side. Throughout her career, she has made it a priority to put the consumer at the heart of every initiative. As a forward thinker with a collaborative spirit, Stephanie excels at connecting the dots between diverse data sources to deliver actionable, high-impact insights that shape short- and long-term strategies. Her role touches all aspects of the customer journey from defining consumer segments and go-to-market strategies through value proposition and positioning research, to understanding the effectiveness across the marketing funnel. She loves working for a brand that touches the lives of so many people and using their stories as a point of opportunity and inspiration for internal audiences. Her go-to meal at Wendy’s is the Spicy Chicken Sandwich combo, sub a Frosty (vanilla and chocolate – yes you can) for the drink!