Cam serves as the Head of Advertising at HexClad - a hyper-growth cookware brand - reaching a $1B valuation (profitably) on the back of diligent Paid Media acquisition & branding. Cam focuses on the precision measurement of growth initiatives and media investments that impact bottom line profitability, with the help of cutting-edge MMM’s & attribution partners. HexClad’s growth team is pioneering the use of attribution data to service long-term growth, and build a best-in-class DTC brand.