Ken Roberts is CEO of BrandComms.AI and Executive Chairman of Forethought, a data analytics and advisory firm. He is a member of the ARF Creative Council and a Board Member for the Centre for Business Analytics at Melbourne Business School. He has published extensively with WARC, produces a regular blog in Greenbook and has published in top tier academic journals. He has been the recipient of two Gold Ogilvy’s, Australian Marketer of the year and is a serial innovator holding patents in Europe, North America, and Australia.