Neha Bhargava
Ads Research Director
Meta

Neha Bhargava is the Director of Advertising Research team at Meta. Before joining Meta, Neha was a strategy consultant focused on providing product and marketing decisions based on big data. She started her career as an Electrical Engineer and a Mechanical Engineer designing avionics control hardware for rockets. Neha holds a bachelor’s degree in Electrical Engineering and Computer Science from MIT and an MBA from the University of Pennsylvania Wharton School of Business.

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Brett R. Gordon
Kellogg School of Management
Northwestern University

Brett R. Gordon is Professor of Marketing at the Kellogg School of Management at Northwestern University. His research interests include pricing, advertising, and promotions, which he studies using a diverse set of methods from causal inference, machine learning, and empirical industrial organization. He often collaborates with firms to help them measure and design more effective marketing strategies. Recently, he has focused on assessing methods commonly used to measure the effects of digital advertising, while working to develop new methodologies. Professor Gordon is a Co-Editor at the Journal of Marketing Research and was previously an Associate Editor at Management Science and Quantitative Marketing and Economics. He previously held a faculty position at Columbia Business School and has held visiting positions at University of Chicago’s Booth School of Business and Stanford GSB.

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Igor Skokan
Marketing Science Director
Meta

Igor Skokan is part of the global Marketing Science team at Meta in London. Mathematician by education, he held senior analytical roles at Omnicom agencies before joining Meta. His work and research focuses on the intersection of contemporary econometric methods, holistic attribution, experimentation and open source. He’s co-author of Meta’s open source media mix modelling Project Robyn.

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Scott McDonald, Ph.D.
CEO & President
ARF
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.

He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.

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