Since 2006, the ARF Awards program has celebrated leaders across the advertising and marketing research industry. These awards are distributed in a variety of categories each year to honor both ARF member contributions and industry-wide accomplishments and achievements.
Strategic Partner Manager, Industry Relations
Google
Katrina Delossantos is a Strategic Partner Manager on the Industry Relations team at Google, where she collaborates with partners to drive industry innovation in key areas like privacy, measurement, AI, and responsible media. Over the past 11 years, Katrina has worked across diverse media and tech companies to address industry challenges and opportunities. Prior to Google, Katrina led Industry Marketing & Partnerships at Yahoo and Verizon Media, and spent the beginning of her career in advertising sales at Hearst Publishing.
Director, Comms Effectiveness
The Coca-Cola Company
Gabe Gales is a Director of Global End-to-End Media and Communications Effectiveness at The Coca-Cola Company. He started at TCCC in 2020 on the North America Consumer Insights and Analytics team where he supported strategic marketing and communications research. He began his marketing research career in 2013 with Nielsen after a long stretch of trying to figure out what he wanted to be when he grew up. Arguably, he’s still figuring it out, but is very content in his current position. Gabe holds a BA in Communications from UNC-Chapel Hill and an MA in Educational Studies from the University of Cincinnati. In addition to his interest in media and creative effectiveness, Gabe has a passion for education and learning. Gabe was a one-time Jeopardy! champion in 2013, an honor that he continues to tout despite it having happened over a decade ago. He lives in Atlanta, GA with his wife, Jamie, 14-month-old daughter, Annie, and bernedoodle, Dewey.
Manager, Market Research & Insights
Spectrum Reach
John Baró is a marketing and research professional with 9+ years of experience in the advertising industry. He currently serves as a manager of Market Research & Insights at Spectrum Reach, the ad-sales arm of Charter Communications. In his role he helps lead a strategy and analytics team focused on improving data quality and making insights actionable. During his time at Spectrum Reach, he’s taken on roles to lead research efforts for Spectrum’s owned and operated news properties as well as develop positioning for product activations. Prior to his time at Spectrum Reach, he worked at iHeartMedia providing research for their national network radio and syndicated programming sales teams.
Global In Market Advertising & Brand Research Manager
General Motors
Rose Murphy, Global Brand & Advertising Effectiveness Manager Solutions at GM, is a results-driven luxury automotive Brand Execution Leader with a proven and diverse background in driving value-adding programs fueling global growth, competitive advantage and transformative change within a diverse, ever-changing industry. Over the course of her career, Rose has led international, cross-functional teams in delivering strategic initiatives proven to improve systems, processes and bottom-line results. She has a proven track record of brand re-alignment, restructuring, and cost reduction successes obtained through strong problem solving and negotiating skills partnered with engaged leadership. Rose expertly oversaw completion of key product studies in Russia and Germany during a 12-month international assignment. She has an MS in business administration from Central Michigan University.
Senior Director, Insights Activation, Creative Excellence
Ipsos NA
Shelley Yang is a Senior Director of Insights Activation at Ipsos Creative Excellence. An expert in creative strategy, consumer insights, and data storytelling, she develops thought leadership based on primary research and meta-learnings from Ipsos databases. With 15 years of experience in advertising and media, she is a seasoned professional with a deep understanding of industry trends. Before joining Ipsos, she was a Research Analyst at 7Park Data, producing data-driven research from proprietary consumer insights datasets. Shelley was also at Barclays Equity Research covering a portfolio of U.S. Cable, Media, and Telecom Services companies. She started her career in research and forecasting at MAGNA Global, the intelligence and investment division of the media agency, IPG Mediabrands. Shelley has a BS in Finance and a BA in History from New York University Stern School of Business.
Tiffany Terilli is a Senior Client Insights Analyst on Comscore’s Digital and Social team, supporting clients including publishers, financial services, the music industry, and many more. She’s passionate about story telling through data and finding gems that help clients ideate on creative before launching a campaign to shape and plan their strategy. Previous to joining Comscore, Tiffany interned with independent film studio, Good Deed Entertainment (GDE) and partnered with the University of Connecticut’s Department of Digital Media and Design to help manage their social strategy. Outside of her 9-5, Tiffany is passionate about mentoring young people interested in a career in digital media.
