Brett Mershman is the senior director of research & development (R&D) at NCSolutions. He leads R&D and is responsible for developing and deploying technical methodology for NCS's data and analytics services. Brett has spent nearly ten years at NCS across the R&D and delivery & analytics teams. He has leveraged his statistical background to contribute to modeling and methodology best practices and acting as a technical subject matter expert for measurement and targeting products. In particular, Brett was key in the development and validation framework for an enhanced target audience modeling process, significantly reducing compute requirements and increasing the scale of NCS's targeting business.

Brett also spent nearly two years as the head of analytics at TrueData, a digital identity resolution company, where he gained a holistic view of the digital advertising ecosystem and all of the components contributing to valuable ad tech data. Brett lives in Wheaton, IL, with his wife and four children. In his free time, he enjoys spending time with his family, watching and playing sports and reading.