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Marc Vermut
Vice President of the Knowledge Lab
Neustar
Marc Vermut, VP, The Knowledge Lab, is a marketing strategy, measurement, data and analytics executive with 20+ years’ experience across the retail, technology, telecommunications and entertainment sectors. Marc is responsible for driving thought leadership and innovation across Neustar’s Marketing Solutions identity, segmentation, activation, and measurement offerings, as well as delivering strategic insights that help brand leaders make better, more data-driven, marketing investment decisions. More info here.

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Amy Yeung
VP and Deputy Counsel General
Sallie Mae
Amy Yeung is Deputy General Counsel of Sallie Mae (NASDAQ: SLM), a Fortune 1000 company providing private student loans and expanding access to higher education.  Amy oversees the technology, M&A, environmental, social and governance (ESG) and other strategic initiatives of the organization.  Amy has served in multiple senior and executive leadership roles driving transformational success at public and private companies, advising executive management and business on industry-disruptive technology innovation. 

Amy is also a recognized thought leader, speaking on data privacy, cultural change, and leadership at events such as South by Southwest (SXSW), Duke University, and the Hitotsubashi University Business School School of International Corporate Strategy.  Prior to her roles at Lotame, Comscore, Dataminr and ZeniMax Media (Microsoft), Amy was in private practice at WilmerHale and clerked at the Delaware Court of Chancery.  Amy was recently recognized as a “Changemaker” honoree in Folio & AdMonsters Top Women in Media Awards, awarded the Thought Leadership Award by the Corporate Counsel, Women, Influence and Power in Law (WIPL), and named by Business insider as one of 20 experts working on high-profile fixes in the advertising technology space.   

She serves as Chair of the Law Department Management Network of the Association of Corporate Counsel and serves on the Development Committee of the U.S. – Japan Council.  Amy recently completed her terms as board member to Duke University Alumni Association and as co-chair of the Diversity and Inclusion Committee of the National Asian Pacific American Bar Association.
More info here.

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Scott McDonald, Ph.D.
President & CEO
ARF
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.

He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University. More info here.

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