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5 Cups This Week

Issue June 9, 2017

This Week’s Topics:

  • ARF Audience Measurement Conference (June 11-13): Sunday Afternoon Workshop & Cocktails
  • Journal of Advertising Research (JAR) preview: What survey researchers can learn from the 2016 Election
  • A commentary on Big Data and more
  • Research on connected consumers in five nations
  • Newspaper Fact Sheet


Connected Consumers Enjoy More Than Just Digital

Jun 21, 2017

via Kantar The Kantar DIMENSION report is an analysis of 5,213 connected adults (ages 18+) across the U.S., Brazil, China, France and the UK. Connected adults in this study are defined as those who have access to the internet via both a PC/laptop (at home or work) and a personally owned smartphone or tablet. According […]

Newspapers Fact Sheet

Jun 21, 2017

source: Pew Research Center The estimated total U.S. daily newspaper circulation (print and digital combined) in 2016 was 35 million for weekday and 38 million for Sunday, both of which fell 8% over the previous year. However, including the digital boost driven by The New York Times (NYT) and The Wall Street Journal (WSJ) overall […]

ARF Women in Analytics Event

Jun 05, 2017

Rachael Feigenbaum, SVP, Events Program Producer, the ARF, provided an overview of the day’s program. The goal of WiA is to evangelize female leadership and provide a peer-networking model. Scott McDonald, Ph. D, President & CEO of the ARF, commented that gender equality is still an issue with disparity in pay; occupational “ghettos” for women; […]

ARF to Honor Jim Spaeth With Erwin Ephron Award

Jun 05, 2017

The ARF will present Jim with the award at its upcoming Audience Measurement Conference June 11-13 at the Hyatt Regency Jersey City. Jim is the fourth recipient of this award. Created in honor of Erwin Ephron, it honors those who, in their writing and speaking, challenge conventional thinking, promote debate, and embrace creative ideas that […]

92% of All Adult TV viewing in US Is Done on a TV Screen

Jun 05, 2017

via Nielsen A new analysis from Nielsen’s 4Q 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen. The analysis focused on the share of total gross minutes of consumer viewing across TVs and TV-connected devices (e.g. Roku, Amazon Fire TV, Apple TV, Google Chromecast). […]