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5 Cups This Week

Issue July 14, 2017

This Week’s Topics:

  • ARF CEO Scott McDonald, Ph.D. on Blockchain
  • How analytics have changed in the last ten years
  • The state of mobile ad blocking
  • Creative and online media
  • The Publishing and Data Research Forum



Feb 22, 2018

The ARF’s flagship event focuses on deep understanding of consumer behavior and drivers of creative excellence. The conference features ground-breaking work in the areas of path-to-purchase, creative elements and consumer segments. The best and brightest from brands, agencies, media, research companies and academia gather to steer the future of advertising. Here are brief excerpts from […]

The Immediacy of Information-and Endless Options-Have Made Consumers Both Impulsive and Expectant of Instant Gratification

Feb 22, 2018

Editor’s Note: Commentary from Google’s Vice President of Marketing, Americas, Lisa Gevelber   People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. Impatience, immediate action, instant gratification, even some impulsiveness—these are just a handful of descriptors for behavior today. We have all been empowered […]

Meredith Corporation Makes the Case for Magazines

Feb 22, 2018

Editor’s Note: Jeffrey A. Trachtenberg, Wall Street Journal news editor in New York, interviews Stephen Lacy, Executive Chairman of the Meredith Corporation. Access to the full article is available by clicking on the link below.   WSJ: Why was it so important for Meredith to get bigger? MR. LACY: In all conversations with our major […]

TV’s Average Minute Audience: Here to Stay?

Feb 22, 2018

Editor’s Note: This feature is a comment to a MediaPost article. Use the link below to read the full article. Scroll to the bottom of the piece to view the comment.   From Ed Papazian (Media Dynamics Inc.): I believe that we are kidding ourselves in thinking that we can measure average minute viewing—as opposed […]


Feb 22, 2018

According to the latest report from The Diffusion Group, at the close of 2017 there were approximately 5.3 million households subscribing to virtual MVPD services: Sling TV 2,300,000; DirecTVNow 1,200,000; PlayStation Vue 600,000; Hulu with Live TV 450,000; YouTube TV 300,000; and FuboTV 150,000. MediaPost.