A New Trend in News Viewing
Researchers find surprising changes in Americans’ trust in news sources and reactions to news.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
Gen Alpha’s Influence on Consumer Spending
New research indicates that children’s impact on purchases is not only decisive but also growing and widening.
Which Kind of Content Will Viewers Watch repeatedly?
During a recent LA Media Research Council event, we heard from Ted Linhart, who described one of his recent posts on Substack (“Ted On TV”).
Time Framing Affects Consumers’ Feelings about the Value of Products
How consumers perceive time, and how a marketer positions a brand or product in regards to its age, can impact on how it is evaluated.
The ARF Turns 90!
This year’s AxS Conference will also be a celebration of the ARF’s 90th birthday. Read more »
How to Prompt AI Effectively
New data confirms that AI prompts impact responses and also shows how to mitigate biased results.
DASH Accreditation
The Media Rating Council (MRC) has granted accreditation to the ARF DASH TV Universe Study.
Research on Super Bowl Ads
We are again seeing many rankings, analyses and polls about Super Bowl ads. Here is a reminder of lessons from past reports about them.
Neuromarketing Today and Tomorrow
Contributing author: Neuromarketing expert Elissa Moses has summarized the key insights from her keynote at a recent neuro conference.
Consumers’ Attitudes Towards AI in Marketing
Many researchers are exploring consumers’ expectations on the use of AI in marketing. A comparison of the findings reveal a complex set of attitudes including positive expectations but also ambivalence, concerns and a desire for transparency.