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5 Cups This Week

Issue July 14, 2017

This Week’s Topics:

  • ARF CEO Scott McDonald, Ph.D. on Blockchain
  • How analytics have changed in the last ten years
  • The state of mobile ad blocking
  • Creative and online media
  • The Publishing and Data Research Forum


Original Research from the ARF 2017 Audience Measurement Conference: Home Sweet Digital Home

Jul 20, 2017

Consumer adoption and engagement across a growing number of devices is reshaping how advertisers reach audiences, while simultaneously driving competition for consumer attention. We are undergoing disruptive viewing pattern shifts, with new screen formats, and the rise of voice enabled devices (smart speakers). comScore has analyzed 12,500+ homes, with over 150,000 devices, to understand how […]

Why research shows you’re better off with your existing ad campaign

Jul 20, 2017

The urge to ‘breathe new life’ into the brand with a new campaign can be hard to overcome. There’s a good reason agencies and advertisers should keep relying on the same campaigns, despite their strong desire to move on: the existing campaigns nearly always work better than anything new they can come up with. We […]

The 2017 Emmy Nominees for Outstanding Commercial

Jul 20, 2017

Nominations for the 69th Emmy® Awards were announced this week by the Television Academy in a ceremony hosted by Television Academy Chairman and CEO Hayma Washington along with Anna Chlumsky from the HBO series Veep and Shemar Moore from CBS’ S.W.A.T. The 69th Emmy Awards will telecast live from the Microsoft Theater in Los Angeles, […]

Advertisers scramble to meet the platforms’ new formats

Jul 20, 2017

Even in 2017, many advertisers are still focused on the 30-second spot and aren’t set up to adapt to all the new formats, agencies and publishers say. It’s not just the skills and expense that’s the issue. The creative ecosystem has been built around the 30-second TV spot and, more recently, the 15-second spot. The […]

USA Ever More Diverse – 2016 Census Bureau update

Jul 20, 2017

Total population: 323,127,513 Non-Hispanic White: 197,969,608 – 61.3% Hispanic: 57,470,287 – 17.8% Black (alone or in combination): 46,778,674 – 14.5% Asian (alone or in combination): 21,419,159 – 6.6% The Non-Hispanic White segment of the population climbed to 38.7 percent in 2016, up from 36.2 percent in 2010. Between 2015 and 2016, the number of non-Hispanic […]