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5 Cups This Week

Issue July 14, 2017

This Week’s Topics:

  • ARF CEO Scott McDonald, Ph.D. on Blockchain
  • How analytics have changed in the last ten years
  • The state of mobile ad blocking
  • Creative and online media
  • The Publishing and Data Research Forum


NBC News/WSJ – Social Trends Survey (August 2017)

Sep 13, 2017

The two companies release political polling data several times every year. For their latest survey they decided to add five questions about “trends happening for consumer in America.” For all five questions a sizable number (in some cases a majority) felt that the trend had been neither Good nor Bad but had a “Mixed” impact […]

Micro-Moments Now: 3 new consumer behaviors playing out in Google search data

Sep 13, 2017

Impatience, immediate action, instant gratification, even some impulsiveness—these are just a handful of descriptors for behavior today. We have all been empowered and emboldened by information. With our phones acting as supercomputers in our pockets, we can find, learn, do, and buy whenever the need arises—or the whim strikes. People are making on-the-spot decisions. Search […]

Here’s What Consumer Behavior Is Telling Us About 2017, According To Ford

Sep 13, 2017

We are indeed entering 2017 facing change and uncertainty. “Everyone is reassessing their priorities, rethinking what they thought they once knew,” says Sheryl Connelly, Ford Motor Company’s in-house futurist. Trust in government, corporations, and media, which was on the decline back in 2013 when Ford first began sharing its trends research with the public, has […]

How Modern Consumer Behavior Has Changed in the New Omni-Channel World

Sep 13, 2017

What’s stopping consumers from buying online? While 95% of consumers do shop online, 65% of the average shopping budget is spent in-store. We dove into consumer behavior research by surveying shoppers on what impacts the consumer buying process. Why do shoppers make purchases online? Why not? 58% of customers are deterred by shipping cost 49% of […]

Marketing to Baby Boomers

Sep 13, 2017

The differences in customer motivations and decision processes between customers in the first and second half of life sometimes frustrate many marketers who have yet to figure out how to market to Baby Boomers (born 1946 to 1964). Until the last decade, this was not a matter of serious concern because the young dominated the […]