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  • November 12 @ 3:00 pm - 4:00 pm EDT

Salon Series: The Power of Influencer Marketing

How are Brands Successfully Engaging with Influencers? From stars with massive followings to micro and nano influencers, companies are allocating large parts of their budgets towards influencer marketing. According to Mediakix, the estimated total ad spend on influencer marketing is expected to increase to $5-$10 billion dollars in 2020. To stay competitive and broaden their digital media strategies, marketers need to consider the following: how to determine the right Influencers with whom to align their brand and the pitfalls of…