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  • July 16 @ 4:00 pm - 5:15 pm EDT

Full-Funnel Measurement Showcase

Join the ARF Cross-Platform Measurement Council for a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Three measurement companies will present case studies of a full-funnel measurement project they have undertaken for a client, explaining their perspective on what full-funnel measurement entails, how they do it, and what they learned from the project. Afterwards, the presenters will engage in an interactive discussion on the innovations that full-funnel measurement…
  • August 13 @ 12:00 pm - 1:00 pm EDT

Social Media Council

Save the date for this upcoming ARF Social Media Council event. We will add more information to this page – including speakers – as soon as it becomes available. REGISTER NOW Access Past Social Media Council Event Content REGISTER NOW
  • September 12 @ 12:00 pm - 1:00 pm EDT

Analytics Council

Save the date for this upcoming ARF Analytics Council event. We will add more information to this page – including speakers – as soon as it becomes available. ACCESS EVENT CONTENT
  • October 22 @ 12:00 pm - 1:00 pm EDT

Cultural Effectiveness Council

Save the Date for this upcoming ARF Cultural Effectiveness Council event. We will add more information to this page — including speakers– soon.