While vaccines are not new, the path to obtaining the COVID vaccine seems very different than the path to vaccines of the recent past. Not only are primary doctors not the key distributors of this vaccine, but also securing it often requires a level of pro-active advocacy and knowledge that has not factored into the patient journeys for other modern vaccines. In addition, in spite of the importance of widespread vaccination for the country’s recovery from the pandemic, there is…

Apple is altering the landscape of the advertising ecosystem with its iOS 14 IDFA (Identifier for Advertisers) update. Any retargeting to users will no longer work for those who opt out of sharing their IDFA. Measurement and fraud capabilities were built around the IDFA identifier. While Apple has announced a replacement (SKAdNetwork), questions remain about what it will replace and where it will fall short. Simultaneously, Google is eliminating third party cookies and there are a number of regulatory initiatives…