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  • October 14 @ 12:00 pm - 1:00 pm EDT

Cognition Council: Values in Advertising or the Content Around It, Part I

Do social values, such as appeals to altruism, social justice, and sustainability in an ad impact consumers’ perception of the brand? If so, how and through which cognitive pathways, and for which population segments? Conversely, do ads that appear within potentially divisive content affect brand-related behaviors? Brand safety continues to be a major concern for advertisers in 2021 as news events and public comments on social platforms continue to ignite concern and controversy. In 2020, the Cognition Council hosted an…
  • October 21 @ 4:00 pm - 5:00 pm EDT

Creative Council: A Peek under the Hood of AI in Creative Development Research

Much has been written about AI and its use in research and creativity, and every day, researchers field questions about AI. Within the industry, there is hope for what AI can bring but also skepticism about it. This special ARF Creative Council event is designed to better understand the value, future potential, and limitations of AI in research. Join us to hear from a group of speakers and embark on a discussion intended to demystify the way AI can and…