Advertising on social media is typically considered short-term and activation driven. But can advertising on social media platforms help to build brands? Can it have a longer-term impact, or is it just a momentary “flash-in-the-pan” whose effects fade quickly? Join us on September 12 to understand the long-term effects of social media advertising on consumers, based on the results of an experiment undertaken by the ARF Social Council. This study, conducted by Dynata and EyeSquare with the support of Coca…

Save the Date for this upcoming ARF Organizational Council event. We will add more information to this page — including speakers– soon. REGISTER NOW REGISTER NOW

Save the date for this upcoming ARF Creative Council event. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW