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  • June 3 @ 12:00 pm - 1:00 pm

Insights Studio: Moving Forward in the Cookie-Less Future -- How Apple and Google Privacy Changes Impact You

At ARF’s March 24 Insights Studio, OptiMine’s Matt Voda presented an overview about how Google and Apple’s tracking changes are impacting brands and why it matters, how brands should think about future-proofing their advertising measurement in an environment of increased data privacy, and strategies for future success. On June 3 OptiMine will give an update about the implications for the entire advertising ecosystem — brands, ad networks, publishers and Walled Gardens. Leaders from Novus Media and Spotify will join to…
  • June 23 - June 24 @ 11:00 am - 12:30 pm

DATAxSCIENCE: Forecasting Post-Pandemic Business Recovery

With the introduction of vaccines and the coronavirus’s wider diffusion, forecasting attention is turning to scenarios for the pandemic’s end, and the timing and shape of recovery. Yet forecasting recovery can be more challenging than dealing with the immediate crisis. During the emergency, the sense of purpose was clear – act now and safeguard the business. During the recovery phase, marketers need to address both present and long-term questions: What changes in consumer purchasing and watching behaviors that we witnessed…

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