You may not be as much in control of your brand story as you think. Why? The context in which your video ad appears can have as much of an impact on what consumers take way from your advertising as the creative message itself.
This webinar will share new learning that sheds light on how the surrounding environment affects commercial communication, based on research conducted with TV ads. Content, supported by case studies, will answer questions, such as:
• What is co-creation, and what does it mean for consumer reaction?
• How do different environments change commercial impact?
• What are the practical implications of these effects?
Attendees will have a better understanding of how to place advertising and how to interpret analytics of commercial effectiveness.