SHOPPER 2022: The 21st Century Shopper — Marketers and Retailers Adjust Their Insights Strategies
SHOPPER 2022, the industry’s leading consumer behavior conference held March 8-9, 2022, brought marketers and retailers together to discuss how to use sales data to understand shoppers individually and connect consumer behavior and attitudes to sales.
Case studies and panels with industry experts shared insights on the latest innovations in using data to develop marketing insights and measurement to deliver engaging experiences and drive quantifiable conversions.
Attendees learned how to adjust their insights strategies in these changing times.
Experts discussed:
- Why Retailer Media Networks are on the rise, and which ones are proving successful
- How to leverage evolving retail data, including point-of-sale devices to customer smartphones and in-store sensors
- How to utilize in-the moment audience behavioral insights to design marketing and merchandising concepts
- What privacy concerns should be top of mind and which data approach or combination—first-party, third-party or zero-party—is preferable
- How online shopper behavior is changing in the subscription economy and implications for brands
Featured Speakers
Jennifer PelinoEVP, Global Media Solutions
IRI
IRI
Mike MabeyVP, Client Solutions Americas & Subscription Practice Lead
SKIM
SKIM
Keith BryanPresident, Best Buy Ads & SVP of Media Strategy & CRM
Best Buy
Best Buy
Aaron SobolHead of US Investments & Partnerships
Unilever
Unilever
Brady SilvaResearch Manager, Subscription Practice
SKIM
SKIM
Melanie BabcockVP, Integrated Media
Home Depot
Home Depot
Mara GreenwaldManaging Director, Commerce & Performance Media
Mindshare
Mindshare
Steve McGowanHead of Shopper Activation & Strategic Partnerships
Mondelēz International
Mondelēz International
Ben SylvanGM, Retail Data Partnerships
The Trade Desk
The Trade Desk
Pingping Yu Senior Manager, Customer Insights – Walmart/Sam’s Club
General Mills
General Mills
