Since the onset of COVID-19, viewing patterns have changed dramatically. The biggest shift, however, has been an accelerated trend towards streaming. Shelter at home policies and health concerns about gathering in large public places, such as movie theaters, are the driving forces.
The ARF’s OTT virtual event was dedicated to exploring recent trends as well as identifying the drivers of viewing behavior and the business of OTT in the “new normal”: How have viewing patterns and preferences evolved? What strategies have streaming companies employed to maintain and increase market share? How have studios evaluated and overcome production challenges? 2020 OTT landscape are vastly different from 2019 – how have advertisers taken advantage of the shifts?
Spanning two days, for two hours each day, leading OTT providers, advertisers and research experts shared their perspectives and predictions about changing viewing behavior and where the market is heading.
Speakers
Brian FuhrerSVP, National Product Leadership
Nielsen
Liz HuszarikEVP, Global Insights and Analytics
Warner Bros.
Tristan WebsterVP, Data & Insights
TVision
Jon GiegengackPrincipal
Hub Entertainment Research
Alie CirgenskiHead of Growth
YouGov Signal
Rob AksmanCo-Founder, Chief Strategy Officer
BrightLine
Jane ClarkeCEO, Managing Director
CIMM
David WylerVP, Advanced TV & Digital Video
IRI’s Media Center of Excellence
Lisa HeimannEVP, Corporate Research & Strategy
NBCUniversal Media
Jeffrey SilvermanDirector, Data Science & Analytics,
Samba TV
Julie DeTragliaVP and Head of Research & Insights
Hulu
Ed IsabellaVP Research
ABC Entertainment and Disney Television Studios
John BulgrinSVP, National Agencies
Comscore
Colleen Fahey RushExecutive Vice President, Chief Research Officer,
ViacomCBS
Ottavia MontingelliSenior Manager, International TV Research
Sony Pictures Entertainment
Jon StimmelChief Investment Officer,
Universal McCann
Andrea RavikumarResearch Analyst,
TripleLift
Amy RaskChief Operating Officer,
MediaScience
Samantha PowersHead of Research,
TripleLift
Jess Aguirre, Jr.SVP, Media Research and Consumer Insights
Crown Media
Maggie ZhangHead of OTT Measurement and Research
Amazon
Joanna PiacenzaSenior Editor
Morning Consult
Malcolm StewartPrincipal Advanced Analytics, Marketing Measurement & Optimization
AT&T Mobility & Entertainment
Melissa HillardDirector, Advanced TV
Omnicom Media Group
Edwin WongSVP, Insights & Innovation
Vox Media
Scott McDonald, Ph.D.President & CEO
ARF
Paul DonatoChief Research Officer
ARF