2016 Summer Session

Thursdays, July 14 to September 8, 2016

What to do when platforms abound?

Consumers are consuming content through all different forms of digital media.  Yet the traditional media are still thriving.  For example, there is more new scripted television programming available to consumers than ever before.  With all these choices, it’s crucial to pinpoint which medium to showcase content in and how to measure it effectively for proper media spending.


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