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Fall Session 2017 

Next Leadership Lab

October 11
Cincinnati, OH

Master of Advanced Research Quality

Previous Event

May 17 | 8:00am-12:00pm ET

Master of Storytelling & Influence

Great stories captivate us. A single phrase, a simple image – both can propel us into the narrative, and we can’t wait to find out what happens next. What does this have to do with research and insights? Everything. You can have the most powerful insights imaginable, but if your audience doesn’t remember what you said, your insights evaporate. Tell a memorable story with your data, and your insights transform your business.

Storytelling & Influence. Learn why stories matter, how to define them, how to assess your audience and your situation, and how to visualize your insights to have impact. Plus you’ll get a chance to practice live what we teach. Bring a current or recent presentation, and we’ll have a live workshop to help you tell your story and have your influence


Continental Breakfast

Welcome & Introduction
Chris Bacon – EVP, Global Research Quality & Innovation, The ARF

Tales from the Trenches: Effective Communication to Get and Keep the Seat at the Table
Scott McDonald – President & CEO, The ARF

Crafting the Story: Guidelines to Defining, Framing, and Telling Influential Stories
Chris Bacon – EVP, Global Research Quality & Innovation, The ARF

Visualizing the Story: Tips for Making the Mundane Memorable
Helen Doherty – Senior Producer, Graphic Digital Agency Tobias Sturt – Creative Director, Graphic Digital Agency


Practicing the Story:  Hands-on Workshop for Students to Apply the morning’s tools on a current project
Class participation

Chris Bacon – EVP, Global Research Quality & Innovation, The ARF