Accelerating Video ROI: Understanding the Levers that Drive Efficiency and Effectiveness

Join Google industry experts as they delve into Media Mix Modeling (MMM) research on the video levers to increase your efficiency and effectiveness ROI. Discover actionable insights on optimizing your video advertising strategy, and how to facilitate tests through a learning agenda to determine your ideal format mix, reach and frequency, and audience strategy to drive impactful results.

• Learn which levers are the most important to drive efficiency and effectiveness including format mix, audiences, reach and frequency, and more.
• Leave with an understanding of how to use tools to uncover new audiences to complement your existing audience strategy.
• Hear from a Google experimentation expert on the best ways to structure a video testing plan to implement these learnings and improve your ROI on your next campaign.