Implications of Changing Privacy Frameworks on Measurement & Marketing (Part II)

On November 10, 2022, experts from Meta, Neustar, Inc., Sallie Mae and the ARF joined us for Part II of our Insights Studio Series on the changing data privacy landscape. At this follow-up session, we discussed how privacy will affect both short- and long-term marketing strategies. Plus, hear what actions marketers can take across high priority topics like measurement and value creation.

At Part I of our Insights Studio Series on November 2, 2022, we discussed key shifts in the ads landscape and insights on peoples’ thoughts and behaviors around privacy—based on the latest ARF Privacy Survey. Experts from Boston University, Meta, Nielsen and the ARF shared macro-level trends as well as frameworks to help make sense of the advertising ecosystem.