Equitable AI : Smarter, Fairer & Good for Business

If you aren’t considering equitable AI—the development and deployment of artificial intelligence systems that ensure fairness, inclusivity, and ethical decision-making in ad targeting, content creation, and consumer engagement for your or your client’s business—you should be. It seeks to eliminate biases, prevent discrimination, and create a more representative and just advertising ecosystem.

Equitable AI is also beneficial for business. It enhances ad performance by delivering more relevant and personalized experiences to a broader range of consumers, ultimately driving a higher return on ad spend and achieving long-term business success. However, there are pitfalls: As laws evolve, how can you ensure equitable AI aligns with increasing regulatory requirements surrounding fairness and data privacy? How do you manage the tension between optimizing ad performance and prioritizing equity?

Join ARF’s Women in Analytics Group for a special luncheon on May 21 at the World of Whirlpool in Chicago. Industry leaders will discuss how they are prioritizing equitable AI to enhance customer engagement, strengthen brand reputation, and build trust with consumers. The luncheon will take place during ARF’s SHOPPER 2025 event, which you are also welcome to attend.

By participating, you will:

• Recognize how to avoid common pitfalls when implementing equitable AI.
• Learn to navigate the tension between optimizing ad performance and prioritizing equity.
• Gain knowledge to ensure transparency and explainability in AI-driven decisions.
• Understand how to adapt to new legal standards while maintaining consumer trust and satisfaction.
• Connect with dynamic and like-minded peers who are shaping the future.