Cognition Council: New Lenses on Brand Identity
On August 10, 2022, the ARF Cognition Council explored how brands can improve consumers’ perceptions of their pro-social messaging based on insights from fresh analyses of data. Experts from Ipsos, Dartmouth College and Research Measurement Technologies also shed light on the impact of racial equity on advertising, sharing how organizations can evaluate the cultural authenticity of their creative with under-represented audience segments. Participants gained practical guidance on how brands can build positive brand equity and connect more meaningfully with consumers.
Featured Speakers
Bill HarveyChairman
Research Measurement Technologies
Research Measurement Technologies
Ashlee HumphreysProfessor
Medill School of Journalism at Northwestern University
Medill School of Journalism at Northwestern University
Kimberly Rose Clark, Ph.D.Chief Research Officer, Merchant Mechanics / Senior Lecturer
Dartmouth College
Dartmouth College
Rachel RodgersSenior Vice President, Creative Excellence
Ipsos
Ipsos
