Big Data and Advanced Audiences

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. On October 9, attendees learned about the opportunities and challenges associated with this increasingly used capability. Pete Doe of Nielsen discussed how to apply data-driven insights to enhance the effectiveness of advertising strategies. After, Paul Donato, Chief Research Officer of the ARF, led a follow-up conversation.