SPEAKERS
Larry Allen is part of the team leading Turner’s development of next generation ad capabilities, notably around 
audience targeting and advanced television solutions. Larry has extensive experience in digital media, marketing and business strategy across a variety of disciplines, previously serving in key leadership positions at Xaxis, AOL, Viewpoint, Unicast, Yieldex, Real Media and TACODA.
Ameneh Atai – SVP, Business Development, Nielsen
Ameneh Atai is the SVP of Business Development for Nielsen Marketing Cloud, where she leads a team dedicated to the growth of all advertiser client acquisition. Ameneh joined Nielsen in 2015 through the acquisition of eXelate.
Mickey Barold – Founder & CEO, CS SPACE
Mickey Barold is Founder & CEO of CS SPACE. As an expert in audiences and fan behavior, Mickey has worked with iconic brands including Nike, Virgin, Comedy Central, NASCAR and ESPN, among others, and has conducted thousands of in-depth fan interviews. He has also produced feature films, which have premiered at Cannes, Sundance, and SXSW.
Maria Bartolome Winans is the Global Chief Marketing Officer for IBM Watson Customer Engagement where she is 
responsible for managing all aspects of global marketing, strategy and execution for solutions that enable business leaders to leverage data, analytics and cloud to build more valuable engagements with their customers, partners and suppliers. Maria has been with IBM for 25 years and has held key executive positions in a variety of disciplines and brand units across IBM. She is also a member of IBM’s Hispanic Executive Council, IBM’s CMO Council and helps to lead IBM’s Super Women’s Group reaching women professional across the company. Last year, she was awarded the ASPIRA Association’s Corporate Leadership Award, one of the highest honors given by this Latino organization as well as named one of the Top 10 Corporate Latina Executives of the Year by LATINA Style. She is a graduate of the University of North Carolina at Chapel Hill.
George Carey is Founder & CEO of The Family Room, a strategic research and brand consultancy with a special 
interest and expertise in family decision-making. At the core of his company’s work is a ten-year program mapping the shifting emotional landscape of kids, teens, moms/dads. This provides a window into the soul of families, insight on the astonishing changes in their emotional priorities, and a roadmap for marketers wishing to market to the family heart.
Sana Carlton, NE Group SVP, Kantar Millward Brown
Bio coming soon.
Christine Cervenka is Director of Marketing Analytics for AT&T Global Marketing Organization. In this role, she 
works with advertising and communications teams to help inform their decision-making with data. She drives thought leadership research on gender equality, focusing on both evaluation and strategies and tactics for driving progress. Christine has over 25 years of experience in Marketing, Research, and Advertising. She has a M.A. and Ph.D. in applied experimental psychology.
Karlo Cordova is the Group Media Director at Wieden+Kennedy, working on brands including Nike Jordan, Sprite, 
The Gap, Beats by Dre, Lyft, and Duracell. In this role, he has won the Cannes Grand Prix for an Integrated Campaign for Jordan and the Cannes Silver Mobile Content for Gap. Prior to Wieden+Kennedy, Karlo was at Carat USA working on strategic communications planning based on consumer insights.
Helen Crossley leads Facebook’s global consumer research team to uncover and analyze actionable insights for the advertising industry. She also manages The Center for Marketing Science Innovation which seeks to understand and 
measure how we interact with media and advertising. Prior to this, Helen was at P&G Asia before joining Facebook as Head of Marketing Science, Australia and New Zealand. In this role she was recognized as one of B&T’s 30 under 30 award winners.
Cindy Davis is EVP of Consumer Experience at Disney ABC Television Group where she works to deepen understanding of the 150 million+ consumers engaging with content across channels. Previously, she was EVP Global Customer Insights & Analytics at Walmart, after serving as EVP at Sam’s Club. Earlier in her career, she held senior brand management and marketing roles at Starwood Vacation Ownership, Pizza Hut, Doubletree Hotels, and Harrah’s Casinos.
Dave Elzinga is a Partner in McKinsey’s Chicago office and has 30+ yrs of experience in marketing, advertising, and 
brand strategy development. His work with leading companies includes developing growth strategies, marketing org/capabilities, brand positioning, and consumer insights. Dave developed the Consumer Decision Journey (CDJ) knowledge initiative for McKinsey in order to understand the fundamental shifts in decision-making in a digital world and help marketers align with the changing CDJ.
Brad Fay is Chief Commercial Officer of Engagement Labs where he is responsible for overseeing the development of 
the TotalSocial platform combining online and offline consumer conversations, as well as the Client Success and Analytics teams. He is the author of the Face-to-Face Book (Free Press, 2012) and is a winner of the ARF Great Mind Innovation Award.
Karen Fegelman, Ph.D., is the Communication Effectiveness Leader at P&G where she leads the research 
understanding of gender equality in advertising. She has spent over a decade focused on communication and advertising, and is a pioneer in the industry in applying Behavioral Science principles to maximize ad effectiveness and brand building. She is leading the transformation of communications testing at P&G towards methodologies that are more closely tied to true consumer behavior. Karen holds a Ph.D. in mechanical engineering from the University of Michigan, hiring into P&G as an engineer and earning four patents.
James Fennessy is CEO of Standard Media Index. Prior to taking on the CEO role in 2016, James was Chief 
Commercial Office for SMI where he was responsible for all global revenue and agency partnerships. Before SMI, he was CEO in Asia Pacific for one of the world’s leading sales effectiveness consulting groups. Originally from Melbourne, Australia James began his media career with News Corporation where he held senior sales roles in Sydney and in Hong Kong. He has spent 15 of the last 20 years living in Asia and the United States.
Maggie Fosdick is a VP of Engagement Labs and leads the Client Success team, supporting clients of TotalSocial, the 
first system combining online and offline consumer conversations. Previously, Maggie held senior-level consumer insights positions at media agencies such as Universal McCann and media owners such as
Christopher J Frank is the VP leading the Amex Insights team focused on brand strategy, advertising, and 
communication research, where he brings a passion to make sense out of this information rich but intelligence scarce world. For the past nine years at American Express, he has built a portfolio working across B2C and B2B audiences to shape acquisition, brand strategy, and go-to-market plans based on sharp insights. Prior to joining Amex, Chris spent 10 years at Microsoft as a Senior Director leading the analytics and insight function for image measurement, NPS and new product development. He is the Co-Author of Drinking From the Fire Hose, writes a blog for Forbes called Sustainable Insights, and teaches decision making at Columbia University as an adjunct professor.
Stephanie Fried is EVP of Research, Analytics & Audience Development at Condé Nast, leading custom insights, sales research, analytics, digital marketing and social/newsletter/SEO across Condé’s portfolio of brands. Stephanie, who acts as co-chair of the IAB Research Council, joined Condé Nast from Discovery Communications were she was VP of Digital Insights & Marketing. Stephanie holds a B.A. with honors from the University of Michigan and an M.B.A. from Columbia Business School.
Sharon Friedlander, VP, Insights at the Radio Advertising Bureau.She has 30+ years’ experience in the advertising community, with tenures at MEC, GroupM, DBB, OMD and Mediaedge:cia. Most recently, she served as Partner, Director Marketplace Analytics for AT&T. She holds a B.S. in business economics from State University of New York at Oneonta.
Donn Froshiesar leads the Strategy and Marketing Operations team for New York Life. As part of NYL’s integrated 
Consumer Marketing organization, he is responsible for Consumer Strategy, Consumer Research & Insights, Consumer Experience, and Marketing Operations. Prior to joining New York Life, Donn spent 12 years at Citi, where he served in diverse marketing, analytic, and strategy roles, including leading Citi’s Global Consumer Insights team. Donn holds a bachelor’s of arts with high honors from Middlebury College, and an MBA from the School of Management at Yale University.
Sarah Gardiner is VP of Research & Strategy at Insight Strategy Group. In this role, she works with clients to answer 
strategic and tactical questions across multiple areas, including authority studies, ad sales, content development, marketing and more. She has extensive experience working across a range of media clients, including MTV, Comedy Central, AMC and more.
Philippe Generali is the President & CEO of RCS Worldwide. Previously, he served as VP of Operations. In 2003, he 
created a new division, Media Monitors, the highly successful market research company that employs RCS fingerprinting technology with several data production centers around the world. Prior to moving to the U.S., Philippe was the head of RCS Europe, where he spearheaded the company’s growth for more than a decade. He is a member of the EGTA and sits on the IRTS board. Philippe holds a degree in math and physics from the University of Orleans, and a master’s of engineering from ENAC in France.
Patty Goldman, VP of Strategy & Evaluation, oversees the strategic development and evaluation of Ad Council PSA 
campaigns, and leads proprietary research on pro-social communications best practices. Prior to the Ad Council, Patty worked in research and planning at BBDO and DDB. She holds a B.A. from Harvard.
Mark Green, Chief Strategy Officer at TVision Insights, brings ~30 years’ experience in global market research, 
analytics, and consumer insights to the TVision Insights team. Prior to this, Mark led global operations at 4C Insights. Before that, Mark led product innovation at Simulmedia, and spent over a decade leading measurement science and developing products at Nielsen. He has a degree in applied mathematics from Columbia University.
Anu Gupta is Principal, Advanced Analytics and also works for the Marketing Sciences & Insights team at AT&T 
Entertainment Group. She is leading the multi-channel attribution initiative for AT&T enterprise wide. Anu has 10+ years’ experience in various marketing analytics roles and prior to AT&T, has worked with Dunnhumby and GE. She holds a master’s degree in operational research & marketing analytics, and a bachelor’s in statistics.
Bill Harvey – Executive Chairman, Bill Harvey Consulting
For over 35 years, Bill Harvey has been leading the way in media research with special emphasis on the New Media. Bill is known to many as a media futurist. After a history of innovation, Bill co-founded TRA, the first company to 
show that naturally occurring purchase and media data can be used to create the first actionable process for true ROI measurement and optimization. In 2012, TiVo acquired TRA, now called TiVo Research. Today, beyond consulting for many companies, Bill has co-founded Research Measurement Technologies (RMT), which is developing a programmatic ROI optimizer that will benefit advertisers and content creators.
Catharine Hays – Executive Director, Wharton Future of Advertising (WFoA) Program
For over 35 years, Bill Harvey has been leading the way in media research with special emphasis on the New Media. 
Bill is known to many as a media futurist. After a history of innovation, Bill co-founded TRA, the first company to show that naturally occurring purchase and media data can be used to create the first actionable process for true ROI measurement and optimization. In 2012, TiVo acquired TRA, now called TiVo Research. Today, beyond consulting for many companies, Bill has co-founded Research Measurement Technologies (RMT), which is developing a programmatic ROI optimizer that will benefit advertisers and content creators.
Charlie Hinton is AVP of Marketing Analytics at AT&T. Prior to AT&T, Charlie served in various media planning and director positions at BBDO, Mullen LHC and Bates USA. She has won numerous marketing awards including two Gold Effie awards and has been recognized by Advertising Age as a media maven. Charlie has a B.S., magna cum laude, from Georgia State University.
Aaron Hoffman, Ph.D., is VP of Product Innovation at Magid and specializes in developing new research methodologies. He is the founding architect of Magid’s EmotionalDNA™ product, and has published in top-tier academic journals, including Journal of Experimental Psychology, Cognitive Psychology, and Memory & Cognition. He holds a Ph.D. in experimental psychology from New York University.
Natasha Hritzuk is VP of Advertising Innovation Research at Turner Ignite where she harnesses research and analytics to identify new consumer-centric advertising experiences and formats, as well as develop new measurement systems to reflect changes in the advertising model. She also oversees Turner AdLab, a joint initiative between the company and the industry to strengthen ad experiences for both consumers and advertisers.
Brad Jakeman is currently a Senior Advisor & Consultant where he works with Founders, CEOs, Boards and CMOs on innovation, brand building and business models that drive disruption of existing industries and creates new 
economies. As Former President of PepsiCo’s Global Beverage Group, he led global category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages. Under his stewardship, Pepsi unveiled the first-ever global positioning for the brand, enlivened under the “Live for Now” tag-line. Prior to joining PepsiCo, Brad was EVP, CCO & CMO for Activision Blizzard Inc. and prior to Activision, he was Macy’s Inc. EVP, Marketing. Over the past 10 years, Brad has been responsible for leading programs to win more than 500 awards. In 2015, he was named “Advertising Person of the Year” by the Ad Club of New York and AdWeek included him in the top 5 of the ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row. Brad has a bachelor’s degree from Macquarie University, Sydney.
Frank Kavilanz is SVP, Social Strategy & Solutions for Turner Ignite. In this newly formed role, Frank oversees 
Ignite’s ability to deliver content-driven campaigns for brands into social media and beyond. Prior to Turner Ignite, he was most recently General Manager of Partnerships & Revenue at Bedrocket Media Ventures, where he led sales and business development for a portfolio of social video properties. Before Bedrocket, he was SVP of Strategy and Business Development for NowThis News. He has also held a variety of leadership roles at NBCUniversal News Group and Disney ABC Television Group within the business development division. Frank holds a bachelor’s degree in marketing from St. John’s University and a master’s degree in business administration at Columbia Business School.
Ed Keller is CEO of Engagement Labs where he has spearheaded the company’s development of TotalSocial®, a 
patent-pending technology combining social media listening data with offline word-of-mouth tracking to provide marketers with a complete view of consumer conversations. He is the author of two books and a winner of an ARF Great Mind Award.
Vardan Kirakosyan is VP of Research Solutions at MFour Mobile Research. In this role, he is responsible for educating and consulting with MFour’s Fortune 1000 clients so they can leverage new features and capabilities in mobile-app market research, which enrourages faster, deeper, and never before possible data collection and insights. He holds a bachelor’s degree in biochemistry from the University of California.
Jason Klein is Co-CEO & Co-Founder of ListenFirst Media since 2012. Previously, he co-founded Special Ops Media (acquired by LBi in 2008) and then served as Co-President of LBi U.S. (later acquired by Publicis in 2012). Jason holds a biomedical ethics & philosophy degree (magna cum laude) from Brown University, and attended medical school at Columbia University.
Nadya Kohl, EVP of Business Development & Marketing at PlaceIQ, is responsible for leading market and partner development. Prior to joining the PlaceIQ team, Nadya oversaw corporate strategy, business development and M&A for Experian’s Marketing Services $1B global business. Nadya has worked extensively with global brands such as AMEX, Mars, Wal-Mart, Microsoft and T-Mobile.
Brian Laverty, Senior Manager of Advertising Innovation Research, helps lead Turner AdLab, a joint initiative 
between the company and the industry focused on strengthening advertising experiences for both consumers and advertisers. Prior to taking on this role, he was an analyst and manager for CNN Ad Sales Research, where he harnessed insights and demographic viewership information to support revenue efforts brand-wide.
Gregg Liebman, SVP of Strategic Insights & Research at NBCUniversal, directs strategic sales insights and collateral material teams for NBC Entertainment , USA and Syfy. Previously, he was SVP Ad Sales & Sports Research at Turner Broadcasting, leading their strategy and marketplace positioning. For seven years prior, Gregg was SVP, CNN Ad Sales Research.
Sapna Maheshwari is a Business Reporter covering advertising for The New York Times. Previously, she covered retail and e-commerce at BuzzFeed News and Bloomberg News, and has contributed to Bloomberg Businessweek. Sapna and a colleague received a Front Page Award from the Newswomen’s Club of New York in 2015 for their reporting on the rampant use of on-call shifts at retailers such as Victoria’s Secret. The chain and several other major retailers changed their staffing policies after the story ran. She also won a Best in Business award from the Society of American Business Editors and Writers for her story on the dark past of the Silicon Valley start-up JustFab. The story, published in 2015, won in the digital investigations category. Sapna was also featured on Time’s list of “140 Best Twitter Feeds of 2014.” She is a graduate of the University of North Carolina at Chapel Hill.
Carl Marci, M.D., received his B.A. at Columbia University, his M.A. at Oxford University and his M.D. at Harvard University. He has authored numerous peer-reviewed publications, lectures internationally and is a pioneer in the fields of social and consumer neuroscience.
Om Marwah founded Walmart’s behavioral science group that applies behavioral science alongside data science, 
design, and rapid prototyping to turn cutting-edge academic concepts into tangible results. His team applies psychology to the customer shopping journey, business strategy, marketing, disruptive technologies, human resources, analytics, and more. Om’s team reports directly into a CEO at Walmart Global E-Commerce and works across the enterprise. He also founded the behavioral science and marketing summit, teaches at UCLA, and is a Forbes 30 Under 30 awardee.
Lance McAlindon – Director, Global Consumer Insights & Analytics, Walmart
Bio coming soon.
Scott Mcdonald, Ph.D. is CEO & President of the ARF since March 1, 2017. With over 30 years of research experience 
solving pressing business issues, Scott is an ardent champion of high-quality standards. He has held senior research positions at leading global media companies, including ten years at Time Inc., and 14 years at Conde Nast. He also served as Chairman of The ARF from 2001 to 2002. Scott’s innovative work at the intersection of advertising research, traditional media, and the digital revolution reflects his roots in academia. Namely, he earned his Ph.D. in sociology from Harvard University and has taught courses of media measurement, media economics, and monetization strategies at Columbia Business school for the past 18 years.
Preeti Mehta is a Director at Analytic Partners with extensive experience providing clients with innovative and 
customized solutions to address complex marketing and business challenges. She has worked across a number of industries globally driving implementation of analytics and adoption across cross-functional business units.
Maggie Merklin, EVP at Analytic Partners, leads the company’s Global Client Engagement team and is responsible 
for client delivery excellence and creating long-term client partnerships. Maggie plays a key role in bringing new solutions and innovations to address evolving data, marketplace and business challenges in order to bring value to the analytics delivery process so that client organizations can make the most use of AP deliverables.
Rob Moakler – Quantitative Researcher, Facebook
Bio coming soon.
Elissa Moses leads the global Neuroscience & Behavioral Science Center at Ipsos. Prior to this, Elissa was Chief 
Analytics Officer at EmSense, SVP, Head of Philips Global Consumer Intelligence/Strategy, Managing Partner at Grey, SVP, Strategy Head at DMB&B and Founder/Managing Director at BrainWaves. She is a frequent speaker, author of numerous articles and the book, The $100 Billion Allowance, Chair of the European Union sponsored SEWA Project “Automatic Sentiment Analysis in the Wild”, Advisory Board member to US Post Office and a reviewer for the Journal of Advertising Research.
Magda Nenycz-Thiel, Ph.D., is Mars Professor of Marketing & Senior Research Associate at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. Her areas of expertise are advertising effectiveness, marketing metrics, category growth, and online buying behavior. Magda’s work is published in the Journal of Business Research, Journal of Advertising Research, and other industry journals.
Ingrid Nieuwenhuis, Ph.D., is a neuroscientist at the Center for Marketing Science Innovation. She is responsible for ensuring the validity and rigor of the consumer neuroscience research commissioned by Facebook and works with Facebook researchers and outside vendors to develop new methodologies to research brand and product measurement. Prior to this, Ingrid was Director of Neuroscience for Nielsen Consumer Neuroscience in San Francisco. She holds a Ph.D. from the Donders Institute in the Netherlands, and worked as a post-doctoral fellow at UC Berkeley.
Koen Pauwels, Ph.D., is a Professor of Marketing at Northeastern University. He has authored 40+ articles in journals such as Harvard Business Review and Marketing Science. A visiting scholar at Harvard Business School in 2016, he has consulted with companies such as Amazon, Kraft, Nissan, Sony, and Unilever. He is a winner of the Google/WPP Research Award.
Jennifer Pelino is SVP at OmniChannel at IRI. In this capacity, Jennifer leads target audience planning and 
measurement to help brands better optimize their media spend. Her expertise across diverse critical functions, including analytics, insights, promotions, general management, operations and her comprehensive advertising knowledge brings a unique and needed perspective to business issues beyond marketing alone. Jennifer is a Graduate of Northwestern’s Kellogg School of Management.
Theresa Pepe, VP, Marketing & Partner Insights at Viacom, is responsible for creating and
implementing compelling stories for all Viacom brands that engages both internal and external clients in its mission and strategy. Theresa oversees the initiatives that focus on demonstrating the value, as well as leveraging efficiencies, synergies and best practices across all Viacom brands.
Christine Pierce – SVP, Data Science, Nielsen
Bio coming soon.
David F Poltrack is CRO of CBS Corporation & President of CBS VISION. He was previously Chair of the ARF’s Board of Directors and in 2014, was inducted into the Broadcasting & Cable’s Hall of Fame. David is also an Adjunct Professor at NYU, as well as the author of Television Marketing: Network, Local, and Cable (McGraw-Hill), and Chairman of the ROI Committee for CRE. He holds a B.A. in history (magna cum laude) from Notre Dame and an M.B.A. in marketing from NYU.
Raja Rajamannar is Chief Marketing & Communications Officer of MasterCard and President of its Healthcare 
division where he is responsible for building the MasterCard brand and driving business for MasterCard products. He holds a master’s of business administration from the Indian Institute of Management and a bachelor’s of technology in chemical engineering from Osmania University.
Aaron Reid, Ph.D., is Chief Behavioral Scientist & Founder of Sentient Decision Science, a leading provider of 
implicit research. His publications include mathematical models of consumer irrationalities. His landmark publication, ‘Emotion as a Tradeable Quantity’, was the first to quantify how emotion influences choice as a behavioral weighting mechanism.
Sheri Roder, Chief of WHY at Horizon Media, and her team explore the motivations of consumer action across the 
spectrum of Horizon client partnerships and new business efforts. She and her team are idea-sparkers, consumer strategists, trend spotters, storytellers, brand doctors, creative partners, and provocateurs. With over 30 years in the communications business, Sheri has spent time in both agency and client roles.
Jenni Romaniuk, Ph.D. is a Research Professor of Marketing and Associate Director (International) at the 
Ehrenberg-Bass Institute. She is the lead author of How Brands Grow Part 2, published by Oxford University Press and has recently finished writing a new book, Building Distinctive Brand Assets (2018). Jenni is a past Editor of the Journal of Advertising Research (2014-2016), and now sits on the Journal’s Senior Advisory Board. She was recently named one of the top 1% most influential advertising researchers.
Eric Salama is Chairman and CEO of Kantar, WPP’s data investment management division. Previously, he was a 
Main Board Director of WPP Group responsible for strategy and digital, MD of the Henley Centre and a researcher and speechwriter to The Labour Party Foreign Affairs Team in the House of Commons.Eric holds a B.A. in politics, philosophy and economics from Trinity College Oxford and an M.Sc. with distinction in economics from Birkbeck College London. He is a Governor of Birkbeck College and was previously a non-executive director at DFID (the UK Government’s Department for International Development) and a Trustee of The British Museum.
Dan Schiffman is Co-Founder & Chief Revenue Officer at TVision Insights. At TVision, Dan leads sales and business 
development teams and arms TV networks, advertisers and OTT providers with accurate, individual-level data on viewership and attention. He holds an M.B.A. from MIT Sloan School of Management and a B.S. from Northeastern University.
Howard Shimmel, CRO at Turner, oversees all multi-screen entertainment, news, kids and sports research, as well as 
corporate analysis and insight-led efforts. In 2016, in partnership with Turner Ad Sales’ Turner Ignite team, he launched the Turner Ad Lab with a goal to make recommendations about linear and digital video innovations in light of the changing TV landscape.
Brad Smallwood is Head of Marketing Science at Facebook. Prior to this, he was the general manager of Yahoo’s multi-billion dollar display advertising marketplace. With companies like Namezero, AllAdvantage, and Revcube, he 
developed a series of state-of-the-art ad targeting and ad serving techniques. Brad is one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping. He is on the ARF’s Board of Directors.
Jasper Snyder is Senior Director of Ad Research & Measurement at Foursqaure, where he is responsible for product 
strategy and client service for the company’s attribution offering. Prior to joining Foursquare, Jasper was EVP, Research & Innovation: Cross-Platform, for the ARF, where he led their cross-platform ‘How Advertising Works’ research initiative.
Tasha Space, Managing Director at CS Space, is a highly regarded strategist who has worked with corporate leaders 
at the world’s most respected brands, including ESPN, Nike, Pfizer, Citibank, Virgin, among many others. Tasha holds a master’s of science in market research from the University of Georgia and currently teaches a course at Columbia University on the Business of Brands.
Audrey Steele is EVP, Sales Research & Strategy for FOX Network Sales. In her position, Audrey is responsible for 
marketing FOX’s multiplatform Sales and Programming strategy and unique audience attributes to the advertising community through development of primary research, sales positioning and collateral materials. Prior to FOX, Audrey was VP of Strategic Media Resources at Zenith Media, where she was named an Ad Age Media Maven. She also worked as a Research VP at Saatchi & Saatchi Advertising and as a Marketing Manager for Audits of Great Britain. She holds a bachelor’s degree in political science from Fordham University.
Jonathan Steuer, CRO at Omnicom Media Group, manages OMG RISE, a group consolidating media and consumer 
research capabilities including primary and secondary research, research and data procurement, investment research and analytics and partnership research. He also develops data-driven cross-media audience-based media planning, buying and reporting solutions.
Mike Storm is COO of Neurons, Inc., based in Copenhagen, Denmark. Neurons, Inc. is a leading provider of EEG research conducting such research globally. In his current role, Mike has played a critical role in refining fieldwork protocols, with particular focus on improving the quality of data collected.
Radha Subramanyam, Ph.D. is currently Chief Research & Analytics Officer at CBS Television. Previously, she served 
as President of Insights, Research, & Data Analytics at iHeartMedia and before this she served in senior executive roles at Yahoo! and MTV Networks. Radha was also one of the founding leaders of a new Analytics and Consulting practice at Nielsen. She began her media career at NBCUniversal and prior to that, served on the graduate faculty of NYU. She holds a Ph.D. in radio, television, and film from Northwestern University.
Alice Sylvester has been a Partner at Sequent Partners for over eight years. She has been involved in industry ROI 
initiatives, new media metrics development, and cross-media measurement through USA TouchPoints, the cross-platform, consumer journey measurement system developed by Sequent Partners. Prior to joining Sequent Partners in 2008, she held a variety of positions in research and planning at major advertising agencies.
Warren Thompson, Ph.D., is Director of Advanced Analytics for the AT&T Entertainment Group. Prior to joining AT&T, he served as a Biostatistician for Booz Allen Hamilton, as a consultant to government and federal agencies such as the CDC, NASA, NIH, where he conducted research comparing medical treatments and procedures. Warren has also been an educator for 10+ years serving in roles as undergraduate and graduate adjunct faculty for Florida State University (FSU) and American Intercontinental University (AIU). Warren holds a B.S. in mathematics, and an M.Sc. and Ph.D. in statistics and biostatistics, respectively from FSU.
Duane Varan, Ph.D., is CEO of MediaScience, a leading provider of lab-based audience/marketing research with labs 
in Austin, Chicago, and New York. He is the recipient of numerous awards including the Australian Prime Minister’s University Teacher of the Year award. Duane publishes regularly in leading peer-reviewed journals and maintains a high level of collaboration with academic institutions worldwide. He continues to champion transparency and validation of neuromarketing methods.
Leslie Wood, CRO of Nielsen Catalina Solutions is a pioneer and innovator in advertising analytics with more than 
30 years of experience. In her current role, she is responsible for shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products. Leslie has a long history with deep involvement in single-source methodologies, and also and expert of reach and frequency research, optimizers, fusion/data integration and return-path data.
Pranav Yadav, CEO of Neuro-Insight US Inc. is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing he 
helps advertisers and media companies make the most compelling connections between product, communication, context, and consumer. Pranav is an ARF Great Mind Award winner and Forbes recently named Pranav among the Top 30 Under 30 for Marketing.
Shelley Zalis, Co-Founder of #SeeHer and Founder & CEO of The Female Quotient (TFQ), has always gone against the grain most of her career, starting when she left the corporate world to pioneer online research. In addition to her current roles, she will be the host of a new Bloomberg series titled, “Walk The Talk,” focused on gender equality and women in executive leadership. Among Shelley’s numerous honors includes the Ernst & Young “Entrepreneur of the Year” award and AWNY’s “Game Changer Award.”