Young Pros Spotlight

Rebecca Cohen
What is your role / current company? Account Specialist, Foodservice, The NPD Group
When did you join the ARF Young Pros? Summer 2017
Age: 24

How has being an ARF YP member impacted your career?
Being an ARF YP has helped broaden my understanding of market research. Research is such a wide umbrella – there are so many industries and types of research you can do – and I love going to ARF events to learn about the numerous way research impacts companies and helps them make important decisions.

When researching a topic you know nothing about, how do you get started?
The Internet! Beyond just a google search, I also turn to any social media pages (think Instagram or Twitter or LinkedIn) to see what other people are saying about the topic. I also search within my network to see if anyone is an expert in the topic to get their opinion.

What’s an example of a company/brand that you think is doing a great job?
Anyone that knows me knows I love trying all plant-based foods, so I have to say Impossible Foods. I admire and respect that company so much, and I am obsessed with their products. Their values flow throughout everything they do, and I love that. They are dedicated to helping consumers do their part to save the world – what’s not to love about that?!

What is your favorite restaurant in your city?
Little Goat Diner or Chicago Diner!

What’s your dream job? (If money was no object, what would you do?)
I would have my own bakery and gooey butter cookies would be my signature dish.

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