Young Pros Spotlight
Khushboo Rathi
What is your role / current company?
Strategic Intelligence Analyst – IPG
When did you join the ARF Young Pros? August 2021
What is your proudest professional accomplishment?
In the past year, I was able to gain a significantly better understanding of resume building and LinkedIn curation, and have leveraged the same to negotiate a jump in my career.
Additionally, I have conducted a webinar among ex-colleagues on “Pronouns and Allies” as a part of D&I PRIDE membership.
What is your biggest professional challenge?
I think my biggest professional challenge, which is something I am still facing, is to figure out my true space in the industry. Being at an early stage in my career, I am continuously focused on trying to be aware of my strengths and weaknesses, and am working on them by finding the right mentor.
When researching a topic you know nothing about, how do you get started?
For topics of which I am completely unaware, I generally start by understanding the definitions of the key words, then setting up a framework and context to ensure all related aspects are covered. Lastly, sourcing a few references to better understand the history on the topic.
What’s an example of a company/ brand that you think is doing a great job?
Bumble, in my view, is one of the disruptive brands that can stand out and gain huge market share by leveraging their quirky marketing campaigns, eye-catching brand color, women driven management, employee-focused policies, and sheer attention to user needs. They are constantly engaging with their audiences via relatable stories, and thus are always creating positive buzz.
What’s your dream job? (If money was no object, what would you do?)
If money was to be removed as a necessity, I would probably start a space in which we focused on stimulating and amplifying the abilities of right and left brain simultaneously.
Being creative yet meticulous; understanding art and data.
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