Young Pros Spotlight

Jourdan Henry, Age 24

Associate Product Manager at Nielsen

When did you join Young Pros? 2016

What is your proudest professional accomplishment?
My proudest professional accomplishment was working on the team at Nielsen that transformed how local television is measured across all 210 markets. Working on a cross-functional team on an effort that impacted all of our local clients was a rewarding experience.

What is your biggest professional challenge?
My biggest professional challenge is time management. I’m always looking for ways to work more efficiently and maximize my time.

How has being an ARF YP member impacted your career?
I’ve made connections with peers across the industry and have been exposed to emerging technologies and trends. ARF YP events have introduced me to topics I knew nothing about and expanded my knowledge on topics I was already familiar with.

What’s your favorite event that you’ve been to?

My favorite event was the Young Pros Bootcamp. It was great being able to spend time away from my day-to-day responsibilities to focus on professional development.

When researching a topic you know nothing about, how do you get started?
I usually begin by asking questions so that I can gain a foundational level of knowledge that will allow me to dive deeper into the topic. I also like to define the questions that I am looking to answer through the research.

What is example of a company/brand you think is doing a great job?
Nike has done a great job with its latest Just Do It campaign. By choosing Colin Kaepernick to be featured in the campaign, they associated themselves with a polarizing figure and took a position on a controversial topic. More brands are being asked to take stances on social issues, however there is always the risk of offending or alienating customers.

What is your favorite restaurant in your city?
B2 in Harlem is my favorite restaurant to go to for brunch, happy hour and dinner. It has great cocktails, fresh seafood and a relaxed ambiance.

What is your favorite show/program?
My favorite show is The People v. OJ Simpson: American Crime Story.

What’s your dream job? (If money was no object, what would you do?)
I would love to be a play-by-play announcer for NBA games.

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