Young Pros Spotlight

Jared Laird, Age 24
Senior Data Analyst / Verto Analytics
Joined ARF Young Pros in 2017.

What is your biggest professional challenge?
What’s exciting about our industry is that it’s ever-changing. One of the most rewarding challenges for me is working to constantly learn and stay up to date about new skills, as well as topics and trends within the industry.

How has being an ARF YP member impacted your career?

It’s been a great way to both network and learn more about the industry. The ARF YP group does a lot to help its members learn more about the different facets of advertising research as well as learn more about career growth within the industry.

What’s your favorite event that you’ve been to?

I think my favorite Young Pros event was “Story Telling with Data” hosted by Twitter here in San Francisco. The speakers were great and gave a lot of really interesting examples of ways to present findings in a narrative format, as well as how to speak across multiple different audiences.

What is your favorite restaurant in the city?
There’s a ton of good food in San Francisco, so it’s hard to say any particular one is my favorite. But El Techo is really good, and it’s got great views of the city!

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