ARF Young Pros Advisory Board
Gillian Kenah (Chair)
US Customer Pod Lead, Tracksuit
Gillian is the US Customer Pod Lead at Tracksuit – a beautiful, affordable, always-on brand tracking platform that helps marketers measure and communicate the value of brand building. She works with global brands to leverage their brand health data and also manages a team of Brand Champions (CSMs) at Tracksuit. She previously managed custom quantitative consumer insights projects day-to-day at GfK (an NIQ Company), ensuring studies were executed on-time, on-spec, and on-target from end-to-end. Her experience in market research spans various industries including CPG, technology, retail, and energy. Skilled in research methodologies such as brand tracking, purchase journeys, concept testing, attitude and usage, and segmentation. Practiced in translating statistical findings into actionable insights that directly influence clients’ marketing strategies. Holds B.A. and M.A. degrees in English from Binghamton University.
Mallika Acharya
Director, Ipsos
Mallika is a Director within Ipsos’ Market Strategy and Understanding team. As a market researcher, Mallika has experience working across categories—automotive, healthcare, financial services, food & beverage, CPG, and more. She develops deep contextual understanding that empowers clients to strategize and navigate dynamic markets. Her roots in brand strategy and background in market research drives her passion to uncover what makes people tick and ideate what businesses can do in response to push the needle. Mallika has a B.S. in Business from Skidmore College, certifications in Data Visualization and Coding from NYU, and has presented at industry conferences (MRS &more). In her free time, Mallika enjoys starting new art projects (most recently, knitting), trying out different fitness challenges, and traveling with friends & family (whether it’s going to a new country, or a local adventure).
Michelle Chae
Client Insights Success Specialist, Comscore
Hi, I’m Michelle! I’m passionate about turning insights into impact. I work at Comscore as a Client Insights Success Specialist, helping clients make smarter, data-driven decisions that bridge strategy and storytelling. When I’m not at my desk, you’ll find me exploring new travel destinations, diving into the arts, going out in the city with friends, or binge-watching my favorite shows with my fur babies. I’m so excited to be part of ARF and to connect with other driven young professionals who share a passion for insights, creativity, and innovation. I’m greatly looking forward to learning from this community, sharing ideas, and growing together both personally and professionally.
Sean Eagan
Duke University
Sean Eagan is from Atlanta, Georgia and is currently an MBA student at Duke University. Sean received his undergraduate degree in Business and Marketing from Emory University and started his career at Nielsen in marketing analytics. He also serves on the boards of the Heartshare St. Vincent’s Services for foster youth and Out for Undergrad supporting LGBTQ+ undergraduate students. At Duke, he serves on the leadership teams of FuquaPride and ROMBA supporting LGBTQ+ grad students. He is passionate about improving representation in media and dreams of becoming a media executive one day. Sean’s hobbies include going to art museums and Broadway shows, taking dance classes, and listening to Renaissance by Beyoncé.
Sarah Fahim
Senior Researcher, VML
Sarah is a senior researcher at VML – a brand strategist with a heart for research, Sarah’s career highlights focus on tech and cultural research which have led to award winning national campaigns in Pakistan and the US. Behavior Science and inclusive innovation are Sarah’s core research expertise areas.
Sarah intentionally engages and elevates cultural research that lays out the foundation for behavior-changing campaigns; most recently, she has led research studies to solve User Experience and Experience Strategy problems for niche B2B and B2C clients. Sarah also supports the WIDE community with the ARF as a mentor. In her free time, she nurtures a manuscript of spoken word poetry, a respectable collection of plants and experiments with fusion recipes.
Jarrett Hyder
Jarrett Hyder, originally from Miami, FL, is a Marketing Intern at Jaguar Land Rover and a master’s student in Integrated Marketing at NYU SPS, specializing in Marketing Analytics. He founded Supplier Media, managing a successful network of social media accounts, and previously worked as a Marketing Manager at CRAZE, helping start-ups refine their brand strategies and scale their growth.
A former college athlete at Denison University, Jarrett still plays baseball and softball in the Bronx and Central Park. He enjoys fostering dogs with the ASPCA, exploring NYC, and connecting with others in the marketing and analytics space to share ideas and insights.
Andrew Johnson
Measurement Manager, Vevo
Andrew drives advertising research and measurement solutions to support Vevo’s Ad Sales organization. From managing campaign-level measurement to driving Vevo’s overarching measurement approach, Andrew translates data analysis into actionable insights and strategies for internal and external key stakeholders. He most enjoys data-driven storytelling within the realm of music, as his career has spanned marketing and research for companies like Warner Music Group and Influence Media Partners.
After growing up in Memphis, TN, Andrew moved to Atlanta, GA, where he graduated from Emory University’s Goizueta Business School with a BBA in Marketing, Strategy & Management Consulting, and a Double Major in Music. Andrew lives in New York City and loves theatre, travel, hiking, and coffee.
Gina Marcus
Senior Manager, Kantar
Gina Marcus is a Senior Manager on Kantar’s Brand Insights team, partnering with global brands across industries such as CPG, retail, tech, telecom, healthcare, and travel. She lends a visually creative lens to analytics, uniquely merging rigorous data interpretation with imaginative storytelling to uncover brand health insights that inspire strategic marketing decisions.
Prior to her current role, Gina spent three years at a healthcare marketing agency developing campaigns rooted in qualitative insights. She holds a B.A. in Health, Behavior, and Society, with minors in Biology and Studio Arts, from the University of Rochester. Based in New York City, she enjoys skiing, painting, live music, and exploring the city.
Megan O’Brien
Manager, Primary Research Team, Omnicom Media Group
Megan is a Manager on the Primary Research team at Omnicom Media. Her role at Omnicom Media entails co-developing and managing custom research projects supporting thought leadership, segmentation, and consumer research about current social issues. She supports brands with consumer insights that they can harness through activation to better engage with their consumers in relevant and meaningful ways. Prior to her current role, Megan worked on the research vendor side where she gained valuable skills and experience on the nuts and bolts of implementing and managing market research studies. Megan’s passion for research should not come as a surprise given her background in psychology and her natural curiosity about human behavior. Megan earned a M.S. in Psychology from the University of Edinburgh and a B.S. with a dual major in Biology and Psychology from Stony Brook University. In her free time, Megan enjoys traveling and discovering the world.
Coryn Plate (They/Them)
Associate, Commercial Partner at Kantar
Coryn brings over three years of experience in client operations and process optimization, specializing in turning complex challenges into streamlined solutions. At Kantar, they lead initiatives that improve revenue flow, create training programs, and foster collaboration across teams. Passionate about leadership development and inclusive community building, Coryn has served on nonprofit boards and youth programs and is committed to creating spaces where diverse voices thrive. Outside of work, Coryn has a strong background in music and theatre, having earned a degree in Musical Theatre and performed in numerous professional productions.
Tiffany Terilli
Senior Client Insights Lead, Comscore
Tiffany Terilli is a Client Insights Lead at Comscore, where she turns data into stories that help agencies make smarter decisions. She loves digging for insights that spark “aha” moments for clients. When she’s not working, Tiffany is active on the ARF Young Pros Board and Social Council, building community and sharing ideas. A proud dog lover, Tiffany spends her downtime dog sitting and enjoying the company of furry friends when she can.
Danielle Zito
Account Manager, Ipsos North America
Danielle Zito has a robust passion for understanding consumer behavior and brand perceptions across a range of diverse industries. As a Senior Account Manager, Danielle excels in facilitating brand advancement by astutely guiding clients through the creative intricacies of advertising campaigns. Her expertise lies in strategic communication, ensuring that each consumer’s voice contributes to a deeper understanding of a company’s influence and market presence.
Beyond her role at Ipsos, Danielle contributes significantly as a board member of the ARF Young Pros and actively participates in the ARF Cultural Effectiveness Council, where she plays a role in organizing the monthly ‘Culture Connect’ Podcast. Danielle holds a Bachelor of Arts in Marketing and a Master of Science in Marketing Research from Michigan State University, combining academic prowess with professional acumen to drive inclusive marketing forward.