News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

Retail Media Networks Analysis

A new report on retail media networks finds convergence at the surface, but fragmentation lies beneath.

Researchers find surprising changes in Americans’ trust in news sources and reactions to news.

New research indicates that children’s impact on purchases is not only decisive but also growing and widening.

During a recent LA Media Research Council event, we heard from Ted Linhart, who described one of his recent posts on Substack (“Ted On TV”).

How consumers perceive time, and how a marketer positions a brand or product in regards to its age, can impact on how it is evaluated.

This year’s AxS Conference will also be a celebration of the ARF’s 90^th birthday. Read more »

New data confirms that AI prompts impact responses and also shows how to mitigate biased results.

The Media Rating Council (MRC) has granted accreditation to the ARF DASH TV Universe Study.

We are again seeing many rankings, analyses and polls about Super Bowl ads. Here is a reminder of lessons from past reports about them.

Contributing author: Neuromarketing expert Elissa Moses has summarized the key insights from her keynote at a recent neuro conference.