Music Preferences and Marketing
Music can play a decisive role in ad success. Researchers have explored music preferences to help marketers choose the right song when targeting consumers of a specific age group.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
One More Super Bowl Ad Rankings Report
During the last couple of weeks, we have again been exposed to many reports on Super Bowl ad rankings, polls and so on. Analyzing several past year’s reports and this year’s, our News You Can Use editor found that such analyses differ widely in terms of results and methodology.
Music Preferences and Marketing
Music can play a decisive role in ad success. Researchers have explored music preferences to help marketers choose the right song when targeting consumers of a specific age group.
Can Brands be Built with Low Attention?
Researchers suggest that advertising in high attention environments is not the only way to build brands.
Should AI Agents Become Marketers’ Primary Target?
As AI is increasingly impacting marketing and advertising, some experts suggest that advertisers should no longer be primarily targeting consumers, but influencing AI agents.
Marketing to Today’s Families
Parenthood and families are changing as people in many countries are delaying parenthood and having fewer children. The implications for marketers are complex.
Drivers of Media Trends
In addition to new predictions, we have seen new data that suggest how media and viewer behaviors will evolve in 2025.
ARF AI Handbook 2025
Here is a preview of the updated ARF AI Handbook to be released in March.
Predictions for Streaming Trends in 2025
Last month, we featured several predictions about media trends in 2025. Here is a forecast focused on streaming.
Why Brand Lift Matters in Making More Effective Ads
Forward-thinking marketing executives have recently moved away from this engagement-focused era and are embracing a far more potent methodology for gauging the impact of their advertising.
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