In addition to new predictions, we have seen new data that suggest how media and viewer behaviors will evolve in 2025.
An LA Media Research Council event last month featured new research on key issues. The full report and discussions are available on the ARF website. Here are some of the topics that were addressed:
- The Growing Importance of Sports
- Viewers’ use of Catalog and New Content, of Premium Content and Online Videos
- Viewers’ attitudes regarding the use of AI
- The role of Apps and of Virtual MVPDs, and why BBO is not a meaningful concept anymore
- The impact of political attitudes, and other drivers of movie preferences
- Content measurement
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