Digital/Virtual MVPD Viewers: Drivers and Characteristics

Summary

Viewers can watch content in a variety of ways.  MVPDs – Multichannel Video Programming Distributors – providers include cable operators, satellites and telecom companies.  There are also a growing number of Digital/Virtual MVPDs, who do not use the MVPD infrastructure, but rather the Internet.  Advertiser supported Digital MVPD providers include Sling, Hulu, DirectNow, and Roku.