How did NASCAR evolve its approach to data and analytics to drive success? Norris Scott, Vice President of Analytics & Insights, shared practices and tactics that are fueling fan base growth and boosting sponsor revenue.
What four features does IBM Watson Ads believe must be satisfied for an effort to be considered AI? How is the company applying AI to produce conversational marketing? What steps can improve marketers’ use of AI?
Member Only AccessIs there a better way to measure the digital behavior of consumers considering a complex or expensive purchase and improve outcomes going forward? Measurement company Arrivalist shared techniques they have used successfully, illustrated with six case studies. Their work has application for both considered and impulse purchase brands.
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