Past Event Highlights

Where Has All the Advertising Gone? (Event Summary)

Where Has All the Advertising Gone? (Event Summary)

  • ARF INSIGHTS STUDIO SERIES

This Insights Studio hosted one of the industry’s brightest minds, Orlando Wood, Chief Innovation Officer at System1 Group and author of the best-selling book Lemon (IPA, 2019). Wood presented a unique combination of neuroscience, cultural history and advertising research to describe a change in advertising style that has occurred over the last 15 years and link this to falling advertising effectiveness. The event also featured a moderated discussion with Janet Hull OBE, Director of Marketing Strategy at IPA and Scott McDonald, Ph.D., CEO and President of the ARF.

Member Only Access
YP Share Group – Managing Remotely (Up, Down and Sideways)

YP Share Group – Managing Remotely (Up, Down and Sideways)

The focus of the ARF’s Managing Remotely Share Group was how to effectively communicate up to a team leader, down to a direct report or laterally with other team members. Cole Strain, Head of Measurement Solutions at Pinterest shared his strategies and experience with remotely managing people and projects. Following the presentation, attendees joined small moderated breakout sessions where they discussed personal and professional challenges while working remotely, including creative ways to connect, a new work/life balance, and how to continue these practices if or when there is a return to the office.

Member Only Access
Building a Customer Experience (CX) Roadmap (Event Summary)

Building a Customer Experience (CX) Roadmap (Event Summary)

  • WEDNESDAY WEBCAST

This MESH Experience webcast focused on how marketers can grow their business and succeed in the new age of customer experience (CX). Experts at Axa Investment Managers and Cox Communications discussed how to build a CX roadmap in the current consumer climate. Attendees were given a toolkit to grow their brand and gained an understanding of how to meet and exceed the demands of their current and prospective customers. Editor’s Note: The full content is available to members only.

Member Only Access
Inside the Journal of Advertising Research: Advertising Creativity and Strategy (Event Summary)

Inside the Journal of Advertising Research: Advertising Creativity and Strategy (Event Summary)

  • INSIGHTS STUDIO SERIES

Journal of Advertising Research authors presented their work published in the March issue of the JAR. Creativity experts delved into the creative-idea generation process and the conveying of brand passion in advertising. Strategy experts explored effectiveness of six-second TV commercials and how advertising and promotional effects drive QSR sales. Editor’s Note: The full summary is available to members only.

Member Only Access
Multicultural Conversations on Handling the Hard Stuff (Event Summary)

Multicultural Conversations on Handling the Hard Stuff (Event Summary)

  • SALON SERIES

Navigating the Messy Middle: Multicultural Conversations on Handling the Hard Stuff – Particularly During a Crisis  This virtual Salon, hosted by the ARF Cultural Effectiveness Council was moderated by Janelle James, Qualitative Research Director, Kantar. Janelle was joined by Kendra Clarke, Vice President of Data Science and Product Development, sparks & honey, and Ola Mobolade, Founder at COCO and Co-author of “Marketing to the New Majority”. Editor’s Note: The full summary is available to members only.

Member Only Access
What Behaviors Will Stay After the Crisis Passes? (Event Summary)

What Behaviors Will Stay After the Crisis Passes? (Event Summary)

  • VIRTUAL TOWN HALL

Our panel included presentations from Claire Tinker, ESL Insights, Victoria Sakal, Morning Consult and Brian Fuhrer, Nielsen. Panelists offered their thoughts on 1) the Impact of the Current Crisis, 2) Advertising and Brands in the Crisis and 3) What Will Stay After the Crisis. Editor’s Note: The full summary is available to member’s only.

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