On April 16, the ARF and Kantar unveiled a newly developed best-in-class framework, Cracking Brand Purpose, which is meant to shape, guide and evaluate purpose campaigns even in the context of a difficult news environment.
The ARF’s second Virtual Town Hall, How is the Coronavirus Impacting the Global Advertising Industry?, focused on the recent coronavirus outbreak and how to best plan and recover from a recession market.
Huge parts of the U.S. economy have shut down. From restaurants to gyms to hotel chains, workers are being hit hard as layoffs snowball daily. The advertising industry is feeling the shock as advertising budgets dry up due to postponed launches and canceled sporting, entertainment and business events. Editor’s Note: The full summary is available to members only.
As patients are taking a bigger role in managing their health, how should marketers approach them effectively? Learn how companies such as Ogilvy Consulting, Kantar Health, and SidekickHealth are leveraging behavioral science techniques to drive lasting changes in patient behavior.
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How did NASCAR evolve its approach to data and analytics to drive success? Norris Scott, Vice President of Analytics & Insights, shared practices and tactics that are fueling fan base growth and boosting sponsor revenue.