AI’s Impact on Marketing Jobs
Some analysts think that marketing jobs will be less affected by AI than many others. But that doesn’t mean the impact will be small.
workplace culture
More Summer Reading
The Wall Street Journal has compiled a list of “the best marketing books.” They are mostly critical of advertising. Read more »
Award for JAR Editor
Congratulations to Douglas West, Professor Emeritus at King’s College London and JAR Executive Editor 2008 – 2014. Professor West has received the European Advertising Academy’s Flemming Hansen Award, which honors lifetime achievement in the field of advertising research.