Navigating the Evolving Media Landscape

  • OTT 2023

The media landscape continues to evolve, arguably at a faster rate than ever. Leading media and measurement experts presented research-based insights on how viewers use different forms of TV/video on various platforms. Attendees joined us at the Warner Bros. Discovery Studios in California and via livestream to understand the latest data and discussions of the data’s implications. This content is currently available for event attendees only until 11/30/23.

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Viewers Like Choices

A new survey confirms viewers’ preference for choices – including whether a streaming service carries ads or not.        Read more »

Too Many TV Choices?

“Choice Paralysis” is a well-established concept that describes consumers’ confusion and hesitancy in making choices when there are too many options. Is this an issue for viewers of streaming services?  

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While You Were Away…

The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »

How Technology Impacts Media Use

We sometimes overlook the profound impact of technology on media use. New data show how smart TV technology continues to impact how consumers access content.  Read more »

ARF, JAR and CIMM News

The ARF released a report on cause-related messaging. JAR research investigates brand safety issues and CIMM announces research into the future role of panels for TV and cross-platform measurement.

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Measurement & Currency Priorities

In a presentation on today’s measurement challenges, Jon Watts, CIMM’s Managing Director, called for industry collaboration to improve OTA and Local measurement. Read more »

Building a Cross-Device, Multi-Source, & Verified Behavioral Data Exchange Tool

The presentation shared YouGov’s research behind building a cross-device, multi-source, and verified behavioral data exchange tool. The research tackled the following problems:

  • How can they increase transparency around data and content insights across SVOD, AVOD, and entertainment sources while preserving user privacy? Then, how can they make it global?
  • How can they enrich YouGov’s Signal’s existing trove of data that they collect across the entertainment world with deeper and more accurate viewership while simultaneously helping their clients stay ahead of changing regulation?
  • How can they empower their 14 million-plus panelists to take control of their digital assets?


This discussion addressed three presentations that described insights from surveys on how the pandemic affected consumer behavior during the pandemic and to what extent observed changes will persist. The presentations addressed trends in behaviors and attitudes regarding media (such as linear TV vs. streaming), travel, and also shopping, cooking, and education.

The Performance (Media) Must Go On

Broadbeam Media found past assumptions of consumer behavior being upended by the pandemic. To better understand the transformation happening in the American home, they conducted proprietary research to focus on the respondent’s perceptions of the last year, through sight, taste, hearing, smell, touch, and feel, to influence respondents to think about their last year in a fresh way. The following includes what they learned through the research.